Job Description
Job Title: Brand Marketing Executive
Location: Brentford Middlesex, TW8 9DN
Contract : Full-time/ Permanent
Hours of Work: 37.5 hours per week
Department: Marketing
Reporting to: Global Brand Marketing Manager
Aromatherapy Associates has been sharing the therapeutic powers of essential oils for over 40 years. The Brand was founded in 1985 by Geraldine Howard & Sue Beechey, therapists that had trained under the renowned aromatherapist Micheline Arcier, who can be traced back to the modern-day founders of aromatherapy. It was then that they experienced first-hand the powerfully positive effects of essential oils on our physical and emotional wellbeing.
As a Company we have a family culture and live by one of Geraldine’s beliefs: “It’s more than just a business, it’s a way of life”.
The brand is present in over 50 markets globally with Regional Sales offices in the UK, US and Hong Kong. Distribution is across Spa, Retail, Online Retailers, E-commerce and Distributor partners.
As aromatherapy experts, our vision has remained constant for a generation – sharing the power and therapeutic effects of natural essential oils. Our award-winning blends have gained recognition across the beauty world for their transformative effects on the mind, body and skin.
Expertly hand-blended in our London laboratory, our essential oils and unique active botanicals have created innovations in body and skincare.
We care deeply about the ingredients we use and how we deliver them to you. We take a mindful approach to the origins, workers wellbeing and certification of all our oils and botanicals, with a commitment to evolving our support for global community projects.
Our sustainability vision is an ongoing endeavour, along with our desire to create the very best aromatherapy products, so you can enjoy beautiful, glowing, healthy skin, free from harsh chemicals and unnecessary synthetics.
Code of best practice:
Act as an ambassador of a world-class brand and deliver our products and services in accordance with the Standard Operating Procedures to ensure customers receive the expected and desirable level of customer service through a sincere approach of professionalism, valuable parting of knowledgeable advice, unsurpassed quality of delivery and genuine attention to customer fulfilment and experience.
Overview of the role
We’re looking for a passionate and proactive Brand Marketing Executive to support the delivery of global multi-channel marketing campaigns. Working closely with the Global Brand Marketing Manager, you’ll help coordinate, execute and optimise our consumer-facing brand activations across retail, digital, PR, events and social channels.
This is an exciting opportunity to gain hands-on experience in a dynamic, purpose-led beauty brand.
Key Responsibilities
Campaign Coordination
* Support the end-to-end of global marketing campaigns across all consumer touchpoints, ensuring timely delivery across channels
* Collaborate with cross-functional teams to ensure alignment across departments
* Own specific elements of campaign development (e.g. competitive research, campaign messaging, timelines, asset management)
* Assist in preparing campaign decks, taking responsibility for sections such as consumer insights, channel planning and results tracking
Content & Copywriting
* Develop on-brand consumer copy for digital, POS and campaign assets
* Work with internal stakeholders to align messaging across all channels
* Produce minimum of 2 blog articles per month for DTC
Asset Creation & Brand Guardianship
* Work with the Global Brand Marketing Manager and wider team to brief and manage photoshoots and other content production
* Ensure consistency and brand alignment across all consumer touchpoints
* Act as a gatekeeper for brand tone of voice, asset usage and key messaging
* Responsible for uploading all campaign assets onto the digital asset management tool and primary contact for asset distribution across the business
Insights & Reporting
* Conduct competitor analysis and trend reporting to inform campaign planning
* Assist with post-campaign reviews and insight sharing with internal teams - own the wrap up report coordination and analysis of what went well, identify learnings for the future to ensure optimisations
* Own competitor review presented monthly during the bi-weekly marketing meetings - key launches, new assets, activations etc.
Agency Support
* Act as the day-to-day contact for PR and other creative agencies, ensuring timelines and deliverables are met
* Support the execution of press, influencer and event activities in collaboration with internal and external partners
Cross-functional Teamwork
* Liaise with sales, digital, product and international teams to ensure campaign success
* Champion the brand internally and externally, contributing to a consistent global presence
* Working with our in-house team of aromatherapy experts to plan and deliver events and content
* Support on marketing activations i.e. influencer campaigns & partnerships
Person Specification
Essential Key Competencies
Essential
* Have 3+ years of experience working in consumer marketing
* Are you passionate about beauty, wellbeing and committed to doing brilliant work with brilliant people in a B Corp company
* Live and breathe consumer marketing and understand how to execute high impact campaigns across multiple channels
* Thrive in a fast-paced, delivery focused environment
* Have excellent organisational & communication skills
* Proficient in Microsoft Excel & PowerPoint
* Must be able to commute to Head Office in Brentford 2-3 days per week
* This role does not offer sponsorship
Desirable
* Experience using project management tool (Asana, Trello)
* Experience with digital asset management platforms (Canto)
* Understanding of CRM, email marketing & social media platforms