Digital Marketing Specialist – Paid Search
Job ID: R20731
Marketing
London - The River Building HQ
Permanent
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Paid Search Specialist
Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drive everything we do. Our Performance Marketing team is at the engine room of Deliveroo’s global growth—leveraging cutting‑edge technology to connect millions of customers with the food they love. If you are a data‑obsessed marketer who thrives on optimising high‑spend, complex accounts and wants to influence the trajectory of a global tech brand, this is the team for you.
We’re looking for a Paid Search Specialist to join our team.
Hands‑on Performance Management: Take ownership of complex, high‑spending global programs. You will design campaign structures and bidding strategies to maximise ROI and incremental growth.
Strategic Roadmapping: Contribute to channel‑specific strategies and roadmaps, ensuring we hit aggressive efficiency targets while scaling our global footprint.
Innovation & Beta Testing: Build relationships with platform partners (Google, Apple) to stay ahead of industry trends. You will be the first to test and adopt emerging products and alpha/beta features.
Experimentation Frameworks: Suggest and execute A/B and incrementality tests. You’ll partner with Data Science to validate the "lift" of your campaigns beyond standard attribution models.
Technical Optimization: Partner with Engineering and Product teams to improve feed optimisation, tracking enhancements, and automation scripts.
Budget & Pacing: Manage and pace allocated global budgets, proactively communicating variances and course‑correcting based on real‑time performance data.
Data Analysis: Deep‑diving into Looker and other enterprise tools to translate raw performance data into actionable investment recommendations.
What You’ll Need to Thrive
Our ideal candidate is a proactive problem solver with a deep technical understanding of the search and app ecosystem.
Technical Expertise: 2–3 years of hands‑on experience managing large‑scale Google Ads (Search, UAC) and Apple Search Ads (ASA) campaigns.
Automation Skills: Experience with automation, scripts, and ad platform APIs is a strong plus.
Analytical Rigor: Highly data‑driven, comfortable working with Looker or advanced spreadsheets to diagnose issues and identify trends.
Market Experience: Experience managing high‑spend campaigns across multiple markets, ideally within e‑commerce or a marketplace environment.
Test & Learn Mindset: A natural curiosity to experiment and iterate, with the ability to simplify complex technical results for cross‑functional stakeholders.
Why Join Us?
At Deliveroo, you’ll do work that matters, solving real‑world problems in a marketplace that’s constantly evolving. Working here you can expect to:
🔧 Make a visible impact every day: Your optimisations directly influence the growth of our global marketplace.
🌱 Learn fast in an entrepreneurial environment: Work with autonomy and ownership in a team that values new ideas.
🧠 Build a career, not just a role: Stretch yourself with complex technical projects and global‑scale responsibility.
Diversity, Equity and Inclusion
At Deliveroo, we know that a great workplace reflects the world around us and that true diversity and inclusion make us stronger, more creative, and better at what we do. We’re committed to fostering an environment where everyone can do their best work and feel they belong.
We believe in equality of opportunity and welcome candidates from all backgrounds regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio‑economic background, religion, or belief.
If you have a disability or long‑term health condition and need support to apply for one of our roles, or require any reasonable adjustments during the recruitment process, you’ll have the opportunity to let us know once you’ve submitted your application. We’ll share details on how to request support so we can ensure you have a fair and equitable experience.
If you’re excited about making a real impact in a fast‑moving marketplace and growing your career alongside ambitious, supportive teams, we’d love to hear from you!
A competitive and comprehensive compensation and benefits package
Compensation
* We aim to pay every employee competitively for the role they are performing in their respective location
* Depending on role and location, some employees may be eligible for an annual cash bonus, sign‑on bonus or relocation support
* Up to 5% matched pension contributions
Equity
* Some roles may be eligible for share awards, giving them ownership in Deliveroo and a share in our success
Food
* Free Deliveroo Plus: free delivery and access to special offers
* Team lunches from the best local restaurants
Time away
* 25 days annual leave plus bank holidays, increasing with length of time spent working at Deliveroo
* One day of paid leave per year to volunteer with a registered charity
* Funded single cover healthcare on our core plan, with the option to add family members at own cost
* On‑site gym (HQ), discounted external gym membership
* Access to wellbeing apps such as LesMills+, Strava, Headspace, Yogaia via GymPass
* Discounted dental insurance and a range of other flexible benefits, such as critical illness cover, partner life cover, travel insurance, health assessments
* Life assurance
Work Life
* Maternity, paternity and maternity and shared parental leave, eligible from day one of employment
* Excellent kit to enable working from home and a parent‑friendly working culture
* Access to free mortgage advice
* Cycle to Work Scheme or Season Ticket Loans, depending how you wish to travel
* Excellent learning and development opportunities and access to RooLearn, our learning platform, packed with high‑quality training and content
* Regular Employee Resource Group (ERG) led social events – examples include dinners, dance lessons and in‑office yoga sessions
Compensation
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