Job Title: Key Account Executive - Manchester
With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating!
About the Function
Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.
We're operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you'll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We'll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.
Here at Diageo, we are looking for a commercially minded Account Executive to join our On Trade channel in Manchester. As a Key Account Executive within the On Trade you get to work with category leading brands Smirnoff, Guinness and Tanqueray, as well as our exciting innovation and premium brands such Johnnie Walker, Chase and Casamigos.
You are responsible for key independents and groups in Manchester; making sure our customer, category and brand plans are implemented brilliantly in outlet. You will make sure that wherever we connect with a customer or a consumer; they will enjoy working with or drinking our brands.
Responsibilities
The role of the Key Account Executive is to own and lead the commercial agenda and Diageo performance within the given area. Managing circa 250-300 outlets directly, where the primary objective is to deliver distribution and secure pouring agreements for the full Diageo portfolio.
The KAE is responsible for coordinating world class activation to be delivered by a dedicated Activation Specialist for your city. Our KAEs support the activity within their city, you will play a leadership role across the city team.
It's your responsibility that all the outlets in your zone are perfectly implemented versus our predefined outlet execution standards.
Key Accountabilities
* Coordinator of performance across the sales territory - supporting roles within the city are: Sales Executives, Quality Executives, Brand Activation Ambassadors
* Secure distribution & pouring agreements across circa 250-300 outlets for the full Diageo portfolio
* Deliver a strong return on investment value through contractual agreements, managing spend and forecasting planned activity/ spend with key customers across the year
* Deliver against a full year annual operating plan (FY AOP) in line with our field sales ambition
* Responsible for developing customer relationships across the account base
* Responsible for determining who manages new business opportunities within the team
* Own the Route to Market (RTM) relationships for the city
* In outlet performance and execution levels accurately tracked and measured (in CRM system where deployed)
* Responsible for the quality and serve standard of Guinness Draught with the support of the Quality Executive within the city.
Requirements
We are looking for someone with On Trade experience in a similar sales/activation led role or from the trade inc outlet management. You should have the ability to build strong relationships with customers and route to markets, commercial competence, knowledge of the city, the trade and the RTM relationships, and be target driven.
* On Trade experience in a similar sales/activation led role or from the trade inc outlet management.
* Relationships - Has the ability to build strong relationships with customers and route to markets.
* Commercial Competence - can handle value, forecasting, and investment decisions.
* Knowledge of the city, the trade and the RTM relationships.
* Target Driven - Will to win! You have the drive, appetite and ambition to excel within a challenging target driven environment.
* Team coach - will be a key member, coach and mentor of the city team
* Organised - can manage a host of priorities.
* Agile - must be comfortable adapting and flexing workloads to accommodate business needs.
Please note you must demonstrate you have the right to work in the UK, be over 21 years of age and hold a full, clean driving license and proof of driving experience of at least 1 year.
Flexible Working Statement
Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.
Rewards & Benefits Statement
* Attractive package that includes a sales incentive plan rewarding you for delivering great performance.
* Industry leading sales capability training
* Working for the undisputed leader in the Spirits industry
Diversity Statement
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, attitudes, and more.
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