Overview
ManageEngine is the IT management division of Zoho Corporation. With over 280,000 customers across the world, ManageEngine is a recognized leader in the IT management space. We've been witnessing phenomenal growth, and to keep up with the demand, we are doubling down on our efforts by building a world-class team.
The central marketing team is a group within ManageEngine, dedicated to marketing world class enterprise IT solutions, across 190 countries. We are seeking a talented, self-motivated, and dedicated marketing associate to join our UK marketing team and work on innovative marketing campaigns and strategies. The ideal candidate will need to have a data-driven approach and will need to get hands-on to accomplish tasks.
The candidate should be open to travel (domestic and international), and may have to accommodate collaboration in global time zones occasionally.
Responsibilities
* Develop a strong understanding of Go-to-Market (GTM) strategies and best practices to drive effective marketing initiatives.
* Write high-quality, tailor made SEO web content. Design and implement email marketing campaigns. Analyse data for continuous improvement of campaigns.
* Develop and execute marketing strategies for channel partners to support their business requirements and learn/share best practices.
* Conceptualise effective advertisements with copies to create brand awareness, promote brand loyalty, and improve recall.
* Design and implement co-marketing programs, campaigns, and promotions with channel partners to drive brand awareness and lead generation.
* Plan and coordinate partner events, webinars, and training sessions to educate and engage channel partners. Track and analyse partner marketing performance, using data-driven insights to refine strategies and improve engagement.
* Identify and engage with prospective end-user and reseller communities, adding more avenues for new business growth.
* Create and distribute sales enablement materials for the sales team and channel partners, including sales decks, product brochures, email templates, and case studies.
* Develop content for blogs, thought leadership articles, industry stories - and liaise with the PR team to get it published in the right mediums. Also develop creative infographics, webinars, and creative videos.
* Manage and grow the company’s presence on LinkedIn, Twitter, YouTube, and other relevant social media platforms through strategic content planning and execution.
* Stay up to date with market trends, competitor activities, and industry best practices to keep our channel marketing efforts competitive.
Requirements
* 3-5 years of relevant work experience in sales/channel enablement and regional marketing. Experience in B2B/high-tech products/services is preferred
* Proven experience working with industry tools and analytics packages including email, web analytics, and marketing automation platforms
* Proven experience writing high-quality blogs and articles
* Superior oral and written communication skills with an innate attention to detail
Preferred qualifications
* Experience in the online/digital marketing/advertising industry
* At least 2 years of marketing or product management experience in the internet, software, media, and high-tech industries
* Accomplished range of skills from strategic thinking to creative and detailed execution
* Ability to manage time and multiple priorities with a variety of internal and external stakeholders
* Ability to present ideas to various levels of an organization to explain and gain support for initiatives
* The demonstrated ability to work independently and autonomously
* Competitive salary package aligned with candidate's qualifications, experience, and the market value of the role.
* Supportive and inclusive work environment.
* Participation in coaching and mentoring schemes.
* Company Pension Scheme.
* MacBook, mobile and paid SIM.
* Company provided lunch.
* A vibrant international environment.
* Reimbursement of approved business expenses.
Additional information
* It is important for the applicant to hold a national or EU passport, have a valid work authorization and be within commutable distance. The successful candidate will be subjected to background verification in compliance with the national legislation and market standards.
Seniority level
* Associate
Employment type
* Full-time
Job function
* Marketing
Industries
* IT Services and IT Consulting
* Software Development
* Technology, Information and Media
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