Job Reference: 21517
Band: C
Salary: £27,500 - £37,500 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
Contract type: Fixed Term Contract / Attachment until 31/12/2025
Location: Office Base is Cardiff. This is a hybrid role and the successful candidate will balance office working with home working.
We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application.
Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
Benefits - We offer a negotiable salary package, a flexible 35-hour working week for work-life balance and 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.
Job Introduction
Do you want to work with some of Wales’ biggest names and biggest brands? We’re looking for someone talented and energetic to join the team to help us deliver end-to-end, high quality, creative and innovative marketing campaigns. From TV trailers to social media on Wales’ biggest channels, to attention grabbing PR stunts – here’s your chance to make your mark on a national level.
This role sits in the Wales Marketing and Audiences (M&A) team, which is part of the Nations Division within the Chief Customer Operating Group. The marketing team is focused on connecting audiences to the very best content, so that audiences in Wales and beyond get the most out of the BBC. Reporting into the Marketing Manager, this is a 9-month fixed-term contract, based in the Cardiff office with hybrid working (two days minimum in the office) with some flexibility offered.
You will manage the delivery of multi-media campaigns and marketing collateral in line with the marketing plan. To help deliver creatively outstanding and high quality campaigns that are on brand, on budget and on time with consistency of visual look, brand image, identity and communications messages across all media with a particular emphasis on digital.
Main Responsibilities
As a Marketing Executive, you will work across the team on a variety of campaigns, managing the delivery of high quality promotional campaigns in response to campaign commissions across all BBC Cymru Wales programmes and content.
1. To deliver complex marketing campaigns and publicity, in line with latest trends, in order to make the maximum impact for our brands and programmes.
2. You’ll understand the media landscape in Wales, have a good grasp of what works well on social media (including writing pithy and suitable messaging) and be able to develop good relationships across a wide range of stakeholders.
3. Manage major event commissions, developing and delivering high quality event experiences for our audiences.
Are you the right candidate?
We are looking for someone who is passionate about the BBC’s role as a Public Service Broadcaster, who can bring fresh ideas and creativity to the team. We are looking for an experienced Marketing Executive who has a good understanding of the broadcast industry and experience in managing high quality marketing campaigns. You’ll be a strong communicator with the ability to establish and manage stakeholder relationships, as well as dealing with the public.
You Will Demonstrate Experience Of
* Delivering high quality, creative and innovative marketing campaigns from the briefing stage to evaluation across a range of programmes, product brands and services.
* Building effective and collaborative working relationships with in-house creative and media planning teams.
* Being a champion of digital marketing channels with a particular understanding of social media platforms.
* Supporting the Marketing Manager in working with colleagues in the other nations.
* Leading on campaign evaluations with a particular focus and understanding of digital and social media analytics.
* Experience of working on events to support delivery of an annual timetable of audience engagement events.
Role
For this role, Welsh language skills are not necessary. Applications may be submitted in Welsh, and an application submitted in Welsh will not be treated less favourably than an application submitted in English.
About The BBC
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants.
Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.
We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries: Broadcast Media Production and Distribution
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