Eden Scott is delighted to be working with Balmoral Estate & Castle, the Highland home of the Royal Family.
Nestled in the heart of the Scottish Highlands, Balmoral has been the cherished home of the British Royal Family since 1852, offering visitors a unique glimpse into royal life surrounded by breath taking Highland landscapes.
The Estate welcomes visitors offering wonderful experiences for all. From a chance to explore the stunning gardens to strolling through the estate grounds and relaxing with a delicious coffee in hand.
With a wide range of attractive experiences, they are proud to be a top attraction for locals and visitors to Scotland from all over the globe alike, with opportunities for all ages and abilities. From the highly exclusive Interior tours of the Castle, Land Rover Expedition tours with one of their Rangers, to a round of Golf with friends and space to relax in their onsite restaurant. Visitors can end their day browsing the carefully curated gift shop with a range of exclusive items to take home as a memory of their time at Balmoral.
A rare opportunity to shape the visitor experience has arisen as Balmoral is now seeking an exceptional Head of Visitor Enterprise to lead their vibrant visitor operations and help determine the future of this very special destination. This full-time senior role offers an extraordinary blend of leadership, creativity and operational responsibility within a breathtaking environment.
As Head of Visitor Enterprise and reporting to the Resident Factor, you will be the driving force behind all elements of the Balmoral visitor experience. From overseeing the seasonal opening of the grounds, gardens and exhibitions, to managing their diverse visitor enterprises, including retail, catering, ten holiday cottages and safari tours. You will collaborate with the estate golf club to optimize the 9-hole golf course and the sporting department in connection with the three fishing beats on the River Dee.
This is a role for a dynamic, highly experienced attraction manager who thrives in a varied environment and enjoys working with people, heritage, nature and business operations in equal measure.
What You’ll Lead
* People & Culture: Recruit, train and inspire the permanent and seasonal teams to deliver outstanding service across all visitor touchpoints.
* Customer Excellence: Maintain the estate’s prestigious Visit Scotland 5‑star rating for grounds, gardens and exhibitions, and 4‑star rating for holiday cottages.
* Sustainability Leadership: Uphold best practice in sustainable tourism and retain the estate’s Gold Green Tourism status.
* Retail & Catering Performance: Oversee in-house retail outlets and catering to achieve excellence and deliver strong financial performance.
* Safeguarding: Ensure the highest standards of safeguarding across all visitor areas and activities, embedding safe, responsible and proactive practices throughout the estate.
* Financial Management: Manage and maximise revenue and capital budgets while safeguarding quality standards.
* Creative Development: In association with the Royal Collection Trust, Produce engaging exhibitions in the Stable Area and Ballroom each year.
* Marketing & Digital: Lead marketing activity, including website development and social media channels, to grow the Balmoral visitor offer.
* Events: Design and deliver an annual events programme and play a key role in the success of RunBalmoral.
* Heritage & Safety: Respecting the wishes of His Majesty, balance tourism and heritage and oversee all Health & Safety and licensing requirements.
* Reporting & Representation: Produce monthly operational reports and represent Balmoral within the local and national tourism community.
What You Bring
* Strong experience at a high level within the visitor economy / tourism sector
* Proven leadership in attraction or enterprise management
* Demonstrable expertise in budget management and commercial delivery
* Skilled in project management, organisation and delegation
* HR and people‑management experience
* A commitment to delivering exceptional and consistent experiences
Working at Balmoral means becoming part of a unique heritage landscape, a dedicated team, and a visitor experience enjoyed by guests from around the world. This is a rare opportunity to take on a high‑impact role that blends tradition, innovation and natural beauty.
This role offers an excellent competitive salary with accommodation and significant company benefits.
Eden Scott is dealing exclusively with Balmoral on this vacancy, so to be considered for this unique opportunity, please submit their CV online and for an informal please call Sally on 07776 662506 or email
Closing date is Tuesday 31st March