Sense Worldwide enables companies to see, think, and act differently to drive growth and brand strategy where cultural relevance matters.
We are proud to have been doing this globally for over 25 years. Every day we partner with world-class and ambitious companies such as Nike, Pfizer and Ford to create new categories, products and propositions, and ultimately, make their brands thrive through cultural, brand and commercial strategies.
Our work has created billions of dollars in enterprise value, launched groundbreaking brands and developed new categories. For example, we evolved Nike from a performance sports brand to a streetwear brand. We helped create MTV. And…we created a new category of toilet brush. Ta Dah.
We are also proud to be one of the pioneers in working with lead and extreme users, change makers and disruptors to identify signals and insights that help our clients to ‘go beyond the obvious’ and achieve breakthrough results.
Our clients come from a wide variety of industries including FMCG, Automotive, Healthcare, Financial Services, Media, Advanced Technology, Food and Beverage, Beauty, Fashion, Governments and Education. It is all fascinating to us.
ROLE OVERVIEW
Over our 25 year history, Sense Worldwide has delivered groundbreaking work and been a pioneer in the use of unconventional research. Our profile though is, how do we put this, let’s just say it’s discreet. Except for our brilliant clients and some industry insiders, people do not know who we are. We think 25 years is long enough to be in the shadows and we are ready to emerge now. You are going to help us do that, and more.
Collaborating with the Sense Worldwide leadership team, our consultants and our Sense Network, you will apply your writing, research and content skills across our business. You will be responsible for catalysing and creating thought leadership at Sense Worldwide that supports business development and raises our profile and also supporting the creation of consulting artefacts.
Your outputs will take different forms. Principally, articles, white papers, reports and consulting artefacts. However, this role has huge scope and potential. If you have the skills, drive and energy, you could also be creating podcasts, videos and being a producer enabling Sense Worldwide to act more like a media business. We’d like that. Maybe you’ll help us launch a magazine.
IMPORTANT:
This is not a pure copywriting or editing role. You are a person who can create thought leadership; rather than just writing up other people’s ideas, however brilliantly. We are looking for someone who can help row the intellectual boat so to speak. Directly contribute. You are someone who has a point of view and something to say, as well as being able to collaborate with others in developing compelling thought leadership.
While you may have some of the sensibilities of a marketeer, this role is not a pure marketing role either. It is unlikely to be a fit for someone with a marketing or advertising background. Amongst the expertise and experience we are looking for, is someone with a track record of writing long-form articles and reports.
WHAT YOU WILL BE DOING
* Generating perspectives, points of view and translating them into compelling and engaging thought leadership artefacts, content and activations. This will be via your own research and ideation and also collaborating with other Sense Worldwide colleagues.
* Responding to briefs from the Sense Worldwide leadership team as well as proactively driving relevant thought leadership through your own initiatives that supports, promotes and elevates Sense Worldwide’s profile and business development activities.
* Conducting research to bolster, sharpen and refine nascent ideas into robust perspectives.
* Responsible for writing, editing and shipping our newsletter and online content such as Linkedin posts.
* You will be applying your copywriting and editing magic to consulting deliverables, business development and marketing artefacts where support is needed.
* We invent, we inspire, we move business metrics. The content you create will serve these ideals by combining creativity that excites with robust commercial savviness required for C‑Suite audiences.
* Coordinating and liaising with writers, photographers, illustrators, film makers and content creators from our global network of over 4,000 sensors.
* When the writing and researching bases are covered, you could be spearheading other thought leadership initiatives such as our podcast.
SKILLS AND WHAT YOU WILL BRING
* This role is based in London, England. You have the right to work in the United Kingdom.
* You are at heart a superb, engaging and thoughtful writer who uses research and other techniques to create articles, papers and artefacts. You love the craft of writing and create clean prose that excites, simplifies the complex and illuminates. You know how to leverage the power of words.
* A minimum 8 years experience in delivering a variety of written content including long form articles, blog posts, newsletters, presentations etc is essential. This could be in a journalism, a media business, trend consulting or management consulting context.
* Your work has appeared in reputable publications.
* You may have run a content or editorial team, managing other writers and commissioning work for freelancers.
* We are a creative business partner working with C‑Suite and senior leaders. You have experience of creating content for senior stakeholders.
* A sharp, curious and creative intellect with commercial savvy.
* You are highly organised and adept at managing and delivering multiple simultaneous work streams.
* You are a strategic thinker, skilled at planning content and linking thought leadership to business objectives.
* You have an unflappable ability to work to deadlines and under pressure. You are not a procrastinator or someone over‑thinks to the point of paralysis or doesn’t recognise when they are stuck in a rabbit hole. You get things done. You hit deadlines. You ship content.
* You are familiar with modern marketing and web tools such as Hubspot, Wordpress and have an ability to learn and adopt new technologies relevant to publishing and promoting content.
* You have a wide range of passions and interests including culture, trends, brand, technology and business.
* You have marketing savviness and experience of leveraging social media for thought leadership and promotion including Linkedin, Substack.
* You are able to write, fast and brilliantly, without AI. But you are actively experimenting with the latest AI tools (perhaps loudly mocking them with your best machiavellian laugh).
* Don’t worry, we have pens.
DESIRABLE
* Experience of writing trend reports and producing content on culture.
* Experience of writing brand books and creating brand narratives.
* Experience and an interest in Photography and Film making.
* A visual sensibility with an appreciation for graphic design, perhaps there is even a creative director lurking inside.
* You are using Gen AI tools to generate images, motion graphics and other content assets.
* You have an interest or experience in Podcasting. Could be presenting and or producing, editing etc.
APPLICATIONS
Please apply on our website. You will need to upload a cover letter and CV.
https://innovation.senseworldwide.com/recruitment-senior-writer-and-researcher
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