The Role
The Senior Marketing Manager owns the overall marketing strategy and performance for Little Journey, with a clear focus on driving marketing‑influenced pipeline and revenue, particularly for our Trial Flow platform.
This role is responsible for understanding the market, defining how we position and communicate our value, and ensuring all marketing activity is aligned to that strategy. Working closely with Sales and Product, you will turn customer, market, and competitor insight into clear messaging, prioritisation, and go‑to‑market direction.
You will lead the strategic direction of all marketing activity, with execution supported by the Marketing Campaign Manager. As the final sign‑off across campaigns, you will ensure consistency, quality, and alignment to strategy, while maintaining strong Marketing–Sales alignment through clear processes, definitions, and performance tracking.
The role reports to the Commercial Lead and is part of the Commercial team. You will line‑manage the Marketing Campaign Manager.
This is a full‑time role, either hybrid (Leeds) or fully remote in the UK. We cannot sponsor visas to work in the UK.
This is a fixed‑term position (maternity cover) to start in June 2026 and last 12 months until June 2027.
Responsibilities
* Own marketing strategy and performance: Define and lead the overall persona‑based marketing strategy, including account‑based (ABM) approaches for priority accounts. Ensure all activity is aligned to pipeline growth, revenue, and commercial priorities.
* Own positioning, messaging, and brand: Build on and refine value propositions, messaging, and narrative. Act as the guardian of tone of voice, visual identity, and overall brand consistency.
* Market, customer, and competitor insight: Conduct ongoing research into customer needs, market dynamics, and competitor positioning. Work closely with Sales and Product to translate insight into clear strategic direction and product positioning.
* Orchestrate marketing execution: Provide strategic direction and final sign‑off for all campaigns, events, and product/feature launches – supporting hands‑on execution where needed. Ensure all activity aligns to positioning and broader GTM priorities.
* Marketing operations and sales alignment: Own lead scoring, MQL and SQL definitions, and the Marketing → Sales handover process. Maintain a clear quality bar and ensure effective conversion through the pipeline.
* Own performance tracking and optimisation: Track and report on marketing‑influenced pipeline, channel performance, and CAC. Use insights to continuously refine strategy and improve efficiency.
* Line management: Responsible for the performance and development of the Marketing Campaign Manager, providing strategic direction, prioritisation, and oversight of execution.
Required
* Proven experience owning end‑to‑end marketing strategy in a B2B environment
* Strong track record of developing positioning, messaging, and go‑to‑market strategies
* Experience working in close partnership with Sales to drive pipeline
* Demonstrable ability to use data to track performance, generate insight, and continuously optimise marketing effectiveness
* Experience leading and overseeing multi‑channel marketing execution
* Experience of line management of direct reports
Desirable
* Experience in a startup or scale‑up environment
* Background in health tech or life sciences
* Experience with account‑based marketing (ABM) and supporting complex or enterprise sales cycles
* Familiar working with HubSpot marketing suite
* 28 days annual leave per year (plus public holidays) pro rata
* £500 annual training budget (pro rata)
* £200 home‑working budget (one‑off)
* Up to 6% pension match (salary sacrifice)
* Flexible working with core hours
* Enhanced (family & parental) leave policies
Diversity & Inclusion
We encourage people from all walks of life to apply and strive to eliminate unconscious bias in our recruitment process. We do not discriminate on ethnicity, religion, sexual orientation, gender identity, veteran or parental status, or disability. We encourage candidates from underrepresented groups to apply. If you need adjustments made to our application process, to help accommodate any disabilities, please let us know on hr@littlejourney.health.
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