Senior Digital Performance Marketing Executive
6 Month Fixed Term Contract
Salary: Up to £45,000 (pro-rata) + bonus and benefits
Location: Tunbridge Wells (2 days per week in the office)
A global professional services firm is looking for a Senior Digital Performance Marketing Executive to join its growth marketing team on a 6-month fixed term contract.
This role sits within a highly performance-driven digital team where paid media plays a central role in lead generation and brand growth. Budgets are increasing and the focus now is on ensuring campaigns continue to deliver strong commercial performance while also expanding into broader brand-led activity.
The position will suit someone who enjoys getting into the detail of paid media performance. Someone analytical, curious and comfortable digging into the data to understand what is driving results and where improvements can be made.
The Role
You will be responsible for analysing and optimising paid media performance across key channels including Google Ads and Paid Social.
Working alongside an external agency that manages campaign delivery, your focus will be on interrogating the data, identifying opportunities and ensuring performance targets are met. This means holding agency partners to account, asking the right questions and working collaboratively to improve results.
The role covers both performance marketing and brand activity, with campaigns running across search, YouTube and paid social platforms.
Key Responsibilities
Paid Media Performance Management
1. Analyse performance across Google Ads accounts, including PPC, Performance Max and other automated campaign formats
2. Monitor campaign performance against KPIs such as cost per lead, conversion rate and return on investment
3. Identify optimisation opportunities across targeting, bidding strategies and creative execution
Agency Management
4. Work closely with the agency responsible for campaign delivery and media spend
5. Challenge and validate performance data to ensure activity is delivering against expectations
6. Build a strong working relationship that enables continuous optimisation and improvement
Paid Social and Brand Activity
7. Support campaigns across paid social platforms, particularly Meta and Facebook
8. Contribute to campaigns focused on brand awareness and consideration as well as direct lead generation
9. Analyse results beyond basic metrics, exploring engagement, uplift and overall campaign impact
Performance Analysis and Reporting
10. Use analytics tools and platform data to uncover insights and trends
11. Produce clear reports that translate campaign performance into meaningful business recommendations
12. Work with internal teams to ensure insights inform future marketing strategy
What We’re Looking For
This role is ideal for someone who enjoys performance marketing at a detailed level and wants to play a key role in improving paid media outcomes.
Experience
13. Proven experience working with Google Ads accounts, including campaign analysis and optimisation
14. Strong understanding of paid search and automated campaign types such as Performance Max
15. Experience with paid social platforms, particularly Meta / Facebook
16. Experience working with or managing external agencies is highly beneficial
Skills
17. Highly analytical with a strong interest in performance data
18. Comfortable getting into the detail of campaign metrics and optimisation opportunities
19. Strong communication skills with the ability to challenge and influence partners
20. Organised and capable of managing multiple campaigns and priorities
Working Environment
21. Hybrid working with two days per week in the Tunbridge Wells office
22. One office day will be Wednesday, with flexibility around the second
23. Collaborative marketing team with a strong performance focus
Contract
This role is offered on a 6-month fixed term contract. While the position is initially fixed term, there may be potential for longer-term opportunities depending on business needs.
Package
24. Annual salary up to £45,000
25. Bonus scheme (pro-rata)
26. Benefits package
27. Hybrid working