The Role
This is an exciting leadership opportunity to own and drive the end-to-end ecommerce strategy across the UK and international markets. With full P&L responsibility, you’ll be accountable for performance across digital storefronts, developing both short- and long-term growth plans that increase traffic, conversion, AOV and lifetime value. You’ll work closely with the Head of Marketing to align digital growth with brand positioning, while leading and developing a passionate ecommerce team. Your mission is to create an exceptional online experience that defines a long-term customer journey and delivers profitable results.
Key responsibilities
* Full ownership of DTC ecommerce P&L, budget setting, forecasting and delivery
* Drive performance across all ecommerce KPIs: traffic, conversion, AOV, returns, and profitability
* Lead the planning and execution of the global trade and promotional calendar
* Optimise UX and site functionality in partnership with our web development and SAP agencies
* Develop our CRM, customer segmentation, and email marketing strategy
* Oversee SEO, copywriting, and on-site content performance
* Ensure an exceptional end-to-end customer experience, from browsing to delivery
* Manage third-party agency and partner relationships, including logistics and affiliates
* Collaborate cross-functionally to align ecommerce with brand, marketing, supply chain, and NPD
* Contribute to overall business strategy with insights from digital performance
* Uphold data privacy, site compliance, and security standards including GDPR and PCI
How You\'ll Dazzle Us
We’re looking for an energetic, data-driven leader with a deep understanding of ecommerce and digital trading. You\'ll need a strong track record of delivering results in a DTC environment, ideally within beauty, fashion, or lifestyle. You thrive in fast-paced, high-growth settings and are hands-on, strategic, and always looking for the next opportunity to innovate.
You will:
* Bring previous experience of ecommerce leadership, preferably within DTC
* Have proven success owning ecommerce P&Ls and driving commercial performance
* Know how to interpret data and use it to make impactful decisions
* Understand the nuances of different global markets and how to localise effectively
* Lead with warmth, confidence, and collaboration, inspiring those around you
* Have experience with web platforms, CRM tools, and digital analytics
* Are passionate about building customer-centric journeys and driving brand loyalty
What’s Next?
Apply now using the form below.
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