An opportunity to join an exciting, well-funded and fast-growing creator economy business.
Electrify Video Partners is a dynamic new digital media company that invests in and scales creators with an established YouTube presence. We have invested in various leading channels and Veritasium is one of the leading channels in our portfolio.
Veritasium is a world-leading physics and science education YouTube channel with nearly 20 million subscribers. We craft high-quality, in-depth videos for a curious, engaged audience that never stops asking the big questions. Come and build the future of media with us!
About the role:
As a YouTube Thumbnail Designer, you will be responsible for developing captivating and click-worthy video thumbnails that entice our audience to click, watch, and engage with our YouTube videos. You will be designing for channels including Veritasium and Mentour Pilot - leading and premium channels in their niches. You will combine your creative vision with a deep understanding of YouTube trends and audience psychology to drive higher click-through rates and audience retention.
Tasks
* Develop thumbnails for new and back catalogue videos
* Thumbnail Concept Development: Collaborate with our content team to brainstorm and develop compelling thumbnail concepts that align with the technical and educational content of our YouTube videos
* Use AI tools to enhance productivity, brainstorm more efficiently, and uplevel the technical execution of thumbnails
* Visual Design: Create eye-catching thumbnails that effectively communicate the content, value, and intrigue of the video. Utilize image design software (e.g., Adobe Photoshop) to execute your ideas and bring them to life.
* Audience Analysis: Continuously research and analyze YouTube trends, audience preferences, and competitor thumbnails within the premium science and learning niche to stay up-to-date with best practices and optimize our thumbnail strategy.
* A/B Testing: Conduct A/B testing to determine the most effective thumbnails for our videos and iterate on designs based on performance data.
* Consistency: Consider consistency in thumbnail design to establish a recognizable and cohesive visual brand identity for our premium channels.
* Performance Tracking: Monitor the click-through rates (CTR) and audience retention metrics associated with your thumbnail designs and make data-driven adjustments accordingly.
* Collaboration: Work closely with the content team to ensure that thumbnails align with the content and educational messages of our videos.
Requirements
* As part of the application process, as a first stage we will require you to submit a portfolio of YouTube thumbnails you have personally strategised and designed
* A strong understanding of YouTube trends and best practices for thumbnail design
* Adept at using AI tools to support ideation and enhance thumbnail execution
* Excellent level of technical knowledge in image design software, such as Adobe Photoshop or equivalent tools.
* Excellent attention to detail and a keen eye for visual aesthetics.
* Adept at analysing data and making data-driven decisions.
* Self-motivated with the ability to meet deadlines in a fast-paced environment.
Desirable
* Prior experience working with premium science and learning YouTube channels is a benefit.
* Blender or 3D modelling experience not essential, but advantageous.
* Given the educational nature of Electrify content, some understanding of scientific topics is a nice-to-have
Benefits
Electrify Culture
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Dynamic environment - We are dedicated to providing a world-class creative culture where our employees can thrive. We’re looking for self-starters with an entrepreneurial mindset who want to be part of our success story. You’ll discover new opportunities, take ownership of important initiatives and learn at a fast pace.
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Work anywhere - We are a remote team with employees around the world. This means you are free to work from anywhere with a good internet connection.
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Our Values – We are committed to fostering a culture that values innovative thinking and the ability to drive positive change.
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Force for good - We believe in leveraging the power of Electrify to change lives and have set up our Creator Foundation. For each established creator that we invest in, we will provide both the cash and production support for an emerging creator to produce and distribute a video that tells an important story linked to one of the United Nations' 17 Sustainable Development Goals (SDGs). We actively encourage your involvement in these projects.
What we offer
* Competitive salary
* Work from anywhere with an allowance for tech
* Flexible hours
* Employee referral program
* The opportunity to work in a vibrant and innovative environment
* A supportive and collaborative team
Electrify is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We provide employment opportunities without regard to age, race, colour, ancestry, national origin, religion, disability, sex, gender identity or
expression, sexual orientation, or any other protected status in accordance with applicable law.