About
The Rolex SailGP Championship is the most exciting racing on water, where anything can happen in short, adrenaline‑fueled battles between national teams at iconic stadium destinations worldwide. Top athletes fly in identical high‑tech F50 catamarans faster than the wind, at speeds in excess of 100km/h (60mph). Founded in 2018, SailGP is one of the world’s fastest‑growing sports and entertainment properties, now in its sixth season. SailGP also races for a better future, championing a world powered by nature. Underpinning the organisation’s purpose‑driven agenda is a diversification of the league, with the goal of immediately progressing gender equity and inclusivity. SailGP is a global organisation with defined values that shape the culture of its team – Deliver Quality and Consistency; Evolve with Focus; Make it Count; Stand Together and Strike a Balance.
Summary
We’re building out a dedicated in‑house Paid Media function to support the growing needs of our global business and marketing teams. As part of this evolution, we’re looking for a Media Manager to join the team at a pivotal time. Reporting into the Paid Media Lead, you’ll play a key role in developing and delivering best‑in‑class digital campaigns across Paid Social, Search and Display. You’ll work closely with internal stakeholders and agency partners to manage the media lifecycle – from planning and execution to reporting and optimisation. This is a hands‑on planning role, ideal for someone who thrives in a fast‑paced, entrepreneurial environment and wants to help shape the future of an internal agency set‑up. You will manage a significant budget and have the opportunity to develop a junior executive, while contributing directly to our core business goals – from growing global fandom to driving lead generation and ticket sales.
Key Responsibilities
Media Planning
* Be confident working across a variety of campaign briefs and business areas, understanding their distinct objectives and KPIs – such as audience growth, lead generation and ticket sales.
* Translate campaign strategies into detailed, channel‑specific media plans across Programmatic, Video, Social and Mobile channels and platforms.
* Keep up‑to‑date on the market, platform updates and evolving best practices to support campaign optimisation and testing opportunities.
* Support test‑and‑learn initiatives by helping set up experiments and tracking their performance, collaborating on recommendations with the Paid Media Lead.
* Assess the performance of campaigns through timely reporting and analysis.
* Maintain campaign data and performance toolkits alongside the Paid Media Lead, ensuring accurate tracking, regular reporting and documented learnings.
* Work with Fan Engagement and Marketing teams on media campaigns and share performance trends that could provide valuable insights.
* Contribute to process improvements that enhance media performance and overall operational efficiency.
Campaign Execution
* Work with the Performance Marketing Executive to build out best‑in‑class campaign structures within Search, Programmatic and Social platforms.
* Monitor campaign performance and implement a testing framework (e.g. A/B testing, creative iterations) to continuously drive incremental value and learnings.
* Produce paid media reports, demonstrating strong analytical skills, as well as an ability to interpret results in light of the wider marcomms and business context.
Team Management & Development
* Coach, develop and manage a Performance Marketing Executive.
* Provide ongoing development and support for your direct report, including but not limited to regular 1:1s, appraisals, managing performance reviews, setting tangible objectives, addressing any performance issues, identifying and delivering on training gaps.
* Work alongside the Paid Media Lead for performance management.
Key Expectations
* Champion an inclusive environment where diversity is valued.
* Advocate and promote SailGP Values and contribute to a positive culture.
* Operate with a financially responsible mindset and strive for the commercial sustainability of SailGP.
* Consider how each team action contributes to Better Sport, Better Planet.
About You
* Hands‑on, demonstrable experience managing campaigns across Meta, YouTube, TikTok, Google Ads, LinkedIn and DSP platforms.
* Intermediate to advanced Excel knowledge and skills.
* 6‑12 months’ experience in people’s management or support, i.e. mentoring.
* Previous experience in a similar role at an Agency or Advertising platform provider for a minimum of one year.
* Smart & passionate about digital and new technology.
* Strong analytical background with a deep understanding of omni‑channel strategy and attribution.
* Effective project management and communication skills needed to manage various projects and global stakeholders.
* Excellent attention to detail, especially when employing individual processes and procedures.
* Able to communicate confidently and adapt communication style according to the needs of the stakeholder.
* Able to work independently but values working collaboratively as part of a team.
* Works effectively and enjoys a fast‑paced, start‑up environment.
* Entrepreneurial spirit with a desire to exceed expectations.
* Comfortable working with multiple stakeholders across multiple departments (global & local).
Location
West London. Hybrid working model with a minimum of 3 days per week in the London Office.
SailGP is proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity, equity and inclusion.
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