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Digital Marketing Campaign Executive, High Wycombe
Client: Central Employment
Location: High Wycombe, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Views:
3
Posted:
28.06.2025
Expiry Date:
12.08.2025
Job Description:
Central Employment is working with a leading services provider to appoint a B2B Digital Marketing Campaign Executive, joining an established in-house Marketing, Communications, and Events team.
Digital Marketing Campaign Executive Profile:
As the digital marketing campaigns lead, you will be responsible for reporting and reviewing performance marketing and PPC analytics, helping make strategic, data-driven decisions.
Responsibilities:
* Develop, implement, and manage end-to-end multi-channel digital marketing campaigns to generate leads, ensuring effective budgeting and alignment with membership growth plans.
* Manage and optimise Google Ads campaigns, including search and display.
* Use Google Tag Manager to set up triggers, tags, and custom conversions.
* Set up and report on campaign performance using GA4 and other analytics tools.
* Collaborate across teams to ensure campaigns are aligned, well-executed, and data-driven.
* Drive and measure email marketing, SEO, website optimisation, and automation efforts.
* Develop targeted content for paid and organic social campaigns, including ads, carousels, and videos.
* Manage paid and organic social media campaigns via LinkedIn Marketing Solutions, monitoring budget, ROI, and KPIs.
* Test and optimise marketing tactics for lead nurturing and member acquisition, utilising marketing automations.
* Support the continuous improvement of the acquisition strategy.
Experience required:
* Proven experience planning and executing high-impact, B2B multi-channel digital campaigns to deliver ROI.
* Hands-on skills in Google Ads, LinkedIn Campaign Manager, and other paid media platforms.
* Proficient with WordPress and web content management systems.
* Experience setting up and managing Google Tag Manager and event tracking.
* Proficient in GA4 and data-driven decision making.
* Experience with paid LinkedIn campaigns, especially lead generation and building audience lists on LinkedIn (matched audiences).
* Ability to manage internal relationships across various levels of experience and seniority.
* In-depth knowledge of paid LinkedIn Marketing Solutions and lead generation strategies.
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