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Head of Digital
Manchester
3 days / week - Hybrid
This role will lead digital growth across DTC, Amazon & performance marketing
We're looking for a commercially-minded digital leader to take full ownership of a growing brand’s digital ecosystem, driving performance, customer growth, and brand impact across DTC, Amazon, paid media, CRM, and all key digital channels.
As Head of Digital, you’ll lead the digital strategy, balancing performance marketing with compelling brand execution. Reporting to the Marketing Director and managing a small team, you'll play a pivotal role in connecting ecommerce results with broader brand ambitions.
Key Responsibilities
Own and evolve the digital growth strategy across DTC and Amazon
Champion CRO and customer journey optimisation
Lead digital brand campaign planning and ensure alignment with overall business strategy
Oversee all digital channel performance and execution
Performance & Commercial Ownership
Manage digital budgets focused on ROAS, CPA, conversion, and revenue
Develop and implement trading plans to hit commercial targets
Use insight and data to identify growth opportunities and make investment cases
Drive testing, optimisation, and innovation across paid media, UX, and creative
Brand & Content Leadership
Act as brand guardian across digital touchpoints, ensuring consistency and best-in-class execution
Lead digital content, paid social, campaign strategy, and always-on planning
Translate above-the-line concepts into impactful digital activations
Collaborate with creatives for high-quality, digital-first brand expression
What We’re Looking For
8+ years in digital marketing or ecommerce, ideally in consumer brands
Proven track record in scaling DTC and Amazon channels
Skilled in paid media, CRO, content, and CRM strategy
Experienced in platforms such as Google Ads, Meta, GA4, Shopify, Amazon Seller/Vendor Central
Strong balance of strategic thinking and hands-on execution
Commercially driven with strong analytical skills and creative insight
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Retail
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