Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.
About the job
Ready to drive one of the most exciting growth agendas in UK Out of Home?
General Mills is looking for a results-driven, commercially sharp National Account Manager to accelerate our Häagen-Dazs and Nature Valley brands across the QSR and casual dining landscape. This is a 12-month fixed term contract with big responsibility and even bigger opportunity.
We’re looking for a true hunter—a proactive, energetic deal-maker who thrives on opening doors, pitching with confidence, and securing standout wins. If you’re excited by the challenge of winning new menus, new listings, and new partnerships in the fast-moving world of QSR, we want to hear from you.
What your role is
1. Lead new business development across QSR, fast casual and casual dining—finding and converting high-value opportunities.
2. Own a strategic customer portfolio, driving revenue, profit, and flawless execution.
3. Build compelling customer propositions powered by insight, category thinking, and iconic brands
4. Negotiate commercial agreements, lead JBP cycles, and ensure forecasts and financials land on target.
5. Collaborate with Marketing, Supply Chain, and Category teams to deliver winning menu solutions.
What you bring to the team
6. A proven NAM/SNAM from FMCG or foodservice with experience in OOH, QSR or casual dining.
7. A self-starting hunter mentality—persistent, persuasive, and commercially excellent.
8. Strong negotiation skills and the ability to build partnerships at pace.
9. Analytical, organised, and confident managing full P&L responsibility.
10. Passion for premium brands and the energy of the OOH channel.
What’s in it for you?
Work with Heart- offers us flexibility that also requires partnership to ensure we regularly come together in person for those moments that help drive our business forward. Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.
Wellbeing- We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.
Bonus- Our people are at the heart of what makes General Mills great, so when goals are reached, you'll be rewarded through our bonus scheme.
Health & Dental Insurances– All colleagues get the opportunity to join our insurances from day one.
Family & Carers Leave- Every family is unique. Our approach allows every family to have the opportunity to spend quality time-off to support them from the point of birth or adoption to care, with enhanced covers.
Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer-to-peer recognition and discount platforms, 2 extra days for volunteering work, and more...
Great Place To Work