About SHEIN EMEA
SHEIN is a global online fashion and lifestyle retailer, providing an extensive range of affordable, SHEIN-branded apparel and products sourced from a global network of vendors. Since our founding in 2012, we have expanded to serve customers in over 150 countries worldwide. Our EMEA headquarters are in Dublin, and we now operate over 15 offices across the EMEA region.
At SHEIN, our mission is to make the beauty of fashion accessible to all. Through our industry-leading, on-demand production model, we support a smarter, more future-ready fashion industry that adapts to the changing needs of our customers.
Learn more about SHEIN by following us at https://careers.shein.com/ and https://www.sheingroup.com/.
Job Summary:
We are seeking a strategic and hands-on Creative Brand Manager to bring our brand vision to life through compelling product positioning, creative execution, and social-first campaigns. This role is a key partner to our Asia-based brand teams, complementing their product-led approach by enhancing visual storytelling, content direction, and consumer-facing brand image.
This role ensures that product positioning is clearly articulated through brand visuals, storytelling, and consumer-facing content, aligning what the product stands for with how it is experienced by customers.
Key Responsibilities:
1. Product Positioning & Brand Expression
* Partner with Asia-based brand teams to understand product strategy, target audiences, and seasonal priorities
* Translate product direction into consumer-facing narratives, moodboards, and campaign ideas
* Ensure visual execution (e.g., photoshoots, store imagery, digital assets) reflects the intended product positioning, category strength, and trend story
* Support the development of key product stories that differentiate the brand and inspire customers
2. Creative Execution & Visual Consistency
* Drive consistent brand visuals across shoots, lookbooks, and channel-specific content
* Align studio and location shoots with brand identity, ensuring styling, lighting, and composition support brand goals
* Oversee the rollout of content across touchpoints with quality and coherence
3. Campaign & Content Development
* Support the end-to-end delivery of brand campaigns — from concept and calendar planning to execution
* Collaborate with internal creative teams and external partners (photographers, stylists, editors) to bring ideas to life
* Build clear campaign briefs and moodboards to align stakeholders across markets
4. Social & Influencer Integration
* Support content strategy for organic social, with emphasis on community, lifestyle, and seasonal storytelling
* Coordinate influencer partnerships and offline activations to grow authentic engagement
* Identify grassroots and relevant creator voices aligned with brand values
5. Cross-Functional Collaboration
* Act as a creative liaison with Asia-based brand teams to bring product and brand together cohesively
* Share insights on audience preferences, content performance, and visual trends to inform future planning
* Advocate for brand elevation across all touchpoints — balancing commercial focus with brand storytelling
Qualifications:
* 3–5 years of experience in brand, marketing, or creative production within the fashion, lifestyle, or retail industries
* Strong understanding of how product strategy connects with brand identity and content creation
* Proven experience managing visual campaigns, shoots, and creative output
* Experience in cross-regional collaboration; familiarity with working with Asia-based teams preferred
* Excellent project management and communication skills
* Comfort using design and collaboration tools (e.g., Adobe Creative Suite, Figma, or equivalent)