Overview
We are seeking a dynamic and commercially driven Marketing Manager to lead the marketing strategy and execution for our developments across Berkshire, Surrey, Sussex. This is a pivotal role, ensuring our brand presence, customer engagement, and lead generation are maximised across all active and upcoming sites.
Responsibilities
* Strategy & Planning: Develop and implement marketing campaigns to support sales targets across multiple live developments.
* Manage budgets and ensure marketing activity delivers ROI.
* Support product positioning and pricing strategies alongside Sales & Marketing Director.
* Brand & Campaign Management: Oversee all development launches, ensuring cohesive branding across signage, brochures, online listings, and events.
* Maintain consistent brand messaging across digital and offline channels.
* Manage PR and media opportunities to enhance reputation.
* Digital Marketing: Drive lead generation through website, portals, SEO/SEM, and social media campaigns.
* Monitor digital performance analytics to maximise customer engagement.
* Work with agencies on targeted campaigns for specific buyer demographics.
* Team & Agency Management: Manage relationships with creative, PR, and media agencies.
* Oversee Marketing Coordinators/Assistants ensuring smooth campaign delivery.
* Support the Sales team with collateral, events, and customer engagement tools.
* Customer Insight & Market Research: Conduct competitor analysis and monitor market trends to inform strategy.
* Use customer feedback to shape marketing and improve buyer journey.
* Ensure all marketing reflects the aspirations and lifestyle of our target audiences.
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