Permanent
Based in St Albans/Hybrid WFH
Premier Foods is on an exciting journey transitioning from turning the business around to becoming an 'outperformance business' through accelerated growth. Innovation is central to our strategy, driving long-term sustainable growth with multiple strategic elements:
* Healthy growth of our core UK business via Fewer, Bigger, Better Innovation and increased marketing investment
* Expansion into new whitespace categories within the UK, such as Ice-creams and Breakfast
* Entering new markets, e.g., Complete Nutrition DTC
* Accelerating international growth by expanding existing markets and entering new ones
* Selective M&A to support growth
This Central Innovation Lead role is high-profile, focusing on whitespace expansion to deliver ongoing outperformance. The role involves discovering and delivering game-changing ideas to enhance our innovation pipeline at an accelerated pace, with significant autonomy and strategic influence, including regular interaction with the CMO.
What you'll be doing:
IMPACT & INFLUENCE THE INNOVATION PIPELINE
* Expand heritage brands into new categories
* Identify opportunities in incremental categories, subsectors, channels, and markets, including creating new brands or leveraging existing ones
* Develop future pipeline strategies that complement the core portfolio, building on successes like Ambrosia Ready to Eat Porridge
* Target opportunities with significant scale potential, including disruptive big categories, high-growth areas, and new technologies
LEAD AND LAND YOUR WHITESPACE IDEAS
* End-to-end accountability from concept to market launch of specific bets outside core categories
* Own the launch outcomes, understanding key performance drivers and barriers
* Work independently from core teams when necessary
* Seek out RTM solutions, leveraging internal capabilities and external partners
* Apply a ‘test & learn’ approach, embracing ambiguity and calculated risks
DELIVER WITH AGILITY AND PACE
* Rapidly land ideas in market within 3-12 months
* Propose impactful WOW moments to stand out quickly and credibly
* Adopt a ‘fail fast and pivot quickly’ mentality to optimize delivery
What we need from you:
* Experience in marketing-led food innovation
* Ability to challenge norms and introduce positive disruption
* Results-driven with a tenacious attitude, using data to identify opportunities and influence stakeholders
* High accountability and comfort working autonomously
* Foster a self-sufficient team culture
* Action-oriented with strong delivery focus
* Willingness to take calculated risks and engage stakeholders responsibly
What we offer you:
* Competitive salary
* Car Allowance
* Bonus
* Up to 7.5% pension
* Life assurance
* Training opportunities
* Employee discount scheme
Ready to apply?
Click apply, submitting an up-to-date CV tailored to this opportunity. We look forward to hearing from you.
A Great British Food Company
Premier Foods is one of Britain’s largest listed food companies, employing over 4,000 colleagues across 13 sites. Many of our brands have been part of UK life for over a century, present in 90% of households.
We believe in inclusion, authenticity, and individuality, ensuring all colleagues are valued and encouraged to bring their true selves to work. Our culture welcomes everyone regardless of who they are, what they look like, who they love, or what they believe in.
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