Account Manager
Location: Maidenhead (Hybrid - 2-3 days from home)
Contract: Full-Time, Permanent
Salary: £40,000 pr annum + up to 30% performance-based bonus
Reporting to: Head of Partnerships
The Role
We're looking for a commercially minded and proactive Account Manager to take ownership of a portfolio of Farewill's most important commercial partners. These partnerships span a wide range of organisations, including insurance providers, price comparison platforms, financial advisers and other consumer-facing businesses that support people at key life moments.
This is a hands-on, outcomes-focused role where you'll strengthen relationships, improve performance and unlock growth across existing partners. You'll bring clarity, energy and commercial judgement to how we work together, ensuring each partnership reaches its full potential.
You'll sit at the intersection of relationship management, strategy and execution. One day you might be running a performance review with a senior stakeholder at an insurance partner; the next you could be sharpening our proposition or testing new ways to drive engagement across adviser networks.
You'll have real autonomy, real accountability and a direct line of sight between your work and Farewill's growth. Within 12 months, we expect this area of the business to double in size.
Key Responsibilities Manage and grow a portfolio of high-value commercial partners, acting as their primary point of contact
Build trusted, long-term relationships with partner stakeholders, including senior decision-makers
Take full commercial ownership of partner performance, with clear goals around growth, engagement and retention
Use data and insight to understand performance drivers, identify opportunities and prioritise actions
Lead regular partner reviews, translating performance into clear recommendations and next steps
Design and deliver tailored plans to improve results - from increasing engagement to improving conversion or expanding partnership scope
Work closely with Product, Marketing, Operations and Compliance to enhance partner and customer experience
Identify opportunities to test new ideas, improve processes and evolve how partnerships operate as we scale
Lead onboarding for new partners, ensuring a smooth launch and strong foundations for long-term success
This role rewards people who take ownership, move with urgency and care deeply about doing things well.
What Success Looks Like
Within your first 12 months, you will have: Built strong, credible relationships across your partner portfolio
Increased the commercial value of your accounts through smarter execution and expansion
Helped shape how Farewill measures, manages and grows commercial partnerships
What We're Looking For
This role is ideal for someone who has moved beyond entry-level account management and is ready for more ownership and impact.
You are likely to have: Experience in account management, customer success or partnerships
A track record of growing or materially improving existing accounts
Confidence working with numbers, performance data and commercial targets
Experience operating in a customer-first or trust-based environment
Strong communication skills and the ability to build credibility quickly
You don't need prior experience in wills, legacies or the specific sectors - curiosity, judgement and drive matter far more.
How You Work
You are someone who: Takes responsibility and follows things through
Is comfortable with ambiguity and enjoys figuring things out
Balances empathy with commercial clarity
Is motivated by doing work that genuinely matters
Why Join Farewill Real ownership of meaningful, high-impact partnerships
Clear accountability and room to grow with the role
A product people genuinely care about
The chance to help shape how one of the UK's most trusted consumer brands grows
About Farewill
Farewill is on a mission to change the way the world deals with death. We make writing a will simple, affordable and meaningful. Since launching in 2016, we've become the UK's largest will writer and helped customers pledge over£1.3 billion to charities through gifts in wills.
Our partnerships help people do one of the most important things they will ever do: put their wishes in writing and take care of the people and causes they love. This role exists to take ownership of those relationships and turn potential into consistent performance.
What We Offer: Annual salary of £40,000 + up to 30% performance-based bonus
25 Days Holiday + Bank Holidays
BUPA Healthcare (Self)
X2 Life Assurance
Pension Scheme
Hybrid flexible working (2 days in our Maidenhead office)
What are the next steps?
If this sounds like the right role for you and you're ready to make a commercial impact in a compassionate and purpose-driven organisation, simply click the 'apply' button. A member of our Talent Acquisition Team will be in touch to guide you through the next steps.
FCA Statement:
We're regulated by the FCA, so some roles may be subject to background checks
Equality, Diversity and Inclusion Statement
Our Vision is to connect with our clients, colleagues, company and communities based on our principles whilst celebrating our differences. We aim to empower leaders and colleagues to seek out and understand new voices and perspectives; to be vocal about inequity and exclusion, and to take decisive, informed and bold action to promote inclusion and belonging.
Agency Statement:
Any unsolicited submissions from agencies will be accepted as a direct application from the candidate and no fees will be payable.
We reserve the right depending on application numbers to close or extend the closing dates for positions; we would therefore recommend an early application.
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