Key Responsibilities
* Define customer‑driven content strategy, messaging and execution for commercially sponsored content, events, interviews and multimedia initiatives.
* Translate customer objectives and audience insight into positioning, storytelling and scalable content products.
* Manage and guide Content Editors and contributors to ensure consistent quality, messaging and execution across the portfolio.
* Act as the senior content lead, working closely with customers, commercial leadership, marketing, production teams and external partners.
Content Strategy & Customer Focus
* Establish content strategy based on defined customer personas and decision‑maker journeys within the global (re)insurance market.
* Define customer‑facing positioning statements and messaging frameworks for key audience segments.
* Ensure content propositions are clearly differentiated and commercially relevant.
Commercial Content Leadership
* Own the development and delivery of sponsored content, thought leadership, partner interviews and client‑led narratives.
* Shape content plans that support commercial campaigns, partnerships and long‑term client relationships.
* Ensure consistency of tone, format and quality across all commercial content outputs.
Sales Enablement & Proposition Development
* Build and maintain sales enablement tools and content assets to support pitching and client conversations.
* Work with the Commercial Director and sales teams to package content propositions for customers.
* Support pre‑sales and post‑sales activity by articulating content value and execution plans.
Content Planning & Execution
* Oversee planning and delivery of long‑form content (reports, features, documentaries, special projects).
* Oversee short‑form content (interviews, video clips, panel highlights, editorial‑style explainers).
* Ensure content is effectively repurposed across digital platforms, video, and events.
Customer & Partner Engagement
* Work directly with customers to shape interviews, event appearances and content participation.
* Build strong relationships with senior industry figures and partners.
* Attend, host and chair events, roundtables and customer‑facing sessions where required.
Cross‑functional Collaboration
* Work closely with marketing, production, video and events teams to deliver integrated commercial programmes.
* Coordinate market research and audience insight to identify new commercial content opportunities.
* Act as the senior content point of contact within the commercial team.
About You
You are a commercially minded content leader comfortable working directly with customers and shaping content in a client‑led environment. You understand how to balance audience value with commercial objectives without operating as independent newsroom journalism.
You Bring
* Significant experience creating customer‑driven or sponsored content.
* Strong understanding of content strategy, messaging and proposition development.
* Experience working with commercial teams, clients and senior stakeholders.
* Excellent writing and editing skills across written and video formats.
* Confidence hosting interviews, panels and live events.
* Ability to translate complex industry topics into clear, engaging insight.
* Strong organisational skills and comfort operating in a fast‑paced commercial environment.
What’s in it For You?
* Hybrid Work Model: 2-3 days a week in the office depending on the role, with seamless digital and physical connectivity.
* Flexibility & Work‑Life Balance: Work from anywhere for up to 8 weeks per year and supportive workplace policies.
* Career Development and Growth: Continuous learning, skills‑first approach and AI‑enabled future preparation.
* Industry Competitive Benefits: Flexible vacation, two company‑wide Mental Health Days off, Headspace app, retirement savings, tuition reimbursement, employee incentive programs and resources for mental, physical and financial wellbeing.
* Culture: Inclusion, belonging, flexibility, work‑life balance, and core values of customer obsession, competitiveness, thinking, agility, and teamwork.
* Social Impact: Two paid volunteer days off annually and opportunities to engage in pro‑bono consulting and ESG initiatives.
* Making a Real‑World Impact: Helping customers pursue justice, truth and transparency through trusted, unbiased information.
Equal Employment Opportunity
We seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, nationality, religion, sexual orientation, disability, age, marital status, citizen status, veteran status or any other protected classification under applicable law. We are proud to be an Equal Employment Opportunity Employer and provide a drug‑free workplace. Reasonable accommodations are made for qualified individuals with disabilities and sincerely held religious beliefs in accordance with applicable law.
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