Description and Requirements
We are seeking a motivated and detail-oriented Junior Social Intelligence Analyst to join our WW Social Media Center of Excellence. This team sits under the Lenovo Corporate Marketing Group and is responsible for all global @lenovo handles. This full-time, entry-level position is ideal for recent graduates or early talent hires with a passion for social media, trend forecasting, and AI. The Junior Analyst will support the Social Intelligence Manager in monitoring social media trends, analyzing data, and providing actionable insights to enhance our social media strategy. What You'll Do:
1. Social Media Monitoring: Assist in the day-to-day social media listening efforts by monitoring brand and corporate dashboards. Report on listening insights and trends to internal stakeholders.
2. Trend Forecasting: Identify and analyze emerging social media trends, including topical trends, audience buzz volume, frequency, velocity, demographics, and related dimensions.
3. AI Integration: Support the integration of AI technologies into social media listening and trend forecasting processes. Assist in developing and optimizing AI-driven tools for improved social media insights.
4. Data Analysis: Collect and analyze social media data to provide insights on brand performance, audience engagement, and social media trends. Prepare reports and presentations for internal and external teams, supporting global strategic events and key sponsorships and partnerships such as FIFA and F1.
5. Collaboration: Work closely with the Social Intelligence Manager and other team members to ensure alignment of social media strategies across business units and countries.
6. Technology Management: Assist in managing the use of social listening technology Sprinklr) and support the development of processes for improved tool usage throughout the enterprise.
7. Crisis Communications Support: Provide support for social crisis communications strategy and process, ensuring timely and effective responses to social media issues.
8. Training and Best Practices: Help in training global users on social media tools and best practices. Ensure tool adoption and effective usage across the organization.
9. Performance and Analytics: Focus on merging social listening data with actual reporting data and scorecards to derive actionable insights. Emphasize the application of AI to analyze results and performance, enabling smarter work processes.
10. Paid Responsibilities: Utilize listening data and trends to inform content creation and boosting strategies. Leverage publishing data and AI to compile insights for content and creative development.
11. GTM Prompts and Processes: Develop go-to-market prompts and processes that can be refined and shared with business units and geographies to create a self-service model for scalable reporting.
12. Domo AI Capabilities: Collaborate with Domo AI to query listening data within the Domo SFTP availability, enhancing data-driven decision-making.
Minimum Qualifications:
13. Bachelor's degree in Marketing, Communications, or a related field.
14. Proficiency in social media, trend forecasting, and AI technologies. Good analytical skills with the ability to interpret data and provide actionable insights.
15. Proficiency in social media platforms and social listening tools Sprinklr, Hootsuite, etc.).
16. Strong communication and presentation skills, ability to work collaboratively in a team environment. Detail-oriented with strong organizational skills.
What We Offer
17. Holiday purchase
18. Private medical
19. Income protection
20. Attractive pension scheme
21. Positive work-life balance
22. Learning and development
23. Life insurance
24. Lenovo and Motorola product discounts
25. Lifestyle discounts
26. Cycle to work
27. MyGymDiscounts
28. Mortgage advice and support
29. Referral bonus
30. Electric car salary sacrifice scheme
31. Free onsite parking
We look forward to discussing this opportunity with you soon!