Title: Digital Marketing Specialist (SEO, PPC and Social Media) : 6 Months Contract
Location: London
Salary Range: Negotiable
About the Company
This is an exciting opportunity to join a rapidly growing technology company at the forefront of video and data compression innovation. They utilize cutting:edge AI and parallel processing to develop industry:leading solutions for data, video, imaging, and point:cloud compression. Their innovative codecs have achieved international standard status by prestigious organizations like MPEG/ISO and SMPTE.
The company fosters a culture of relentless research and development, evidenced by its ever:expanding portfolio of nearly 1,000 international patents alongside a range of software products and solutions.
The Role
We are searching for a highly skilled and creative Digital Marketing Specialist to join our clients dynamic marketing team and support a critical campaign launch. Youll be a multifaceted marketing whiz, wielding expertise in SEO, PPC, and social media to amplify their online presence, drive targeted traffic, and foster brand awareness.
Responsibilities
SEO and PPC:
: Develop and implement comprehensive SEO strategies to improve organic search rankings.
: Design, manage, and optimize PPC campaigns across various platforms (Google Ads, Bing Ads, social media advertising) to achieve key performance indicators (KPIs).
: Conduct thorough keyword research, craft compelling ad copy, and utilize A/B testing to optimize campaign performance and maximize return on investment.
: Leverage analytics tools like Google Analytics and SEMrush to monitor and analyze SEO and PPC metrics. Generate detailed reports that translate data into actionable insights for campaign improvement.
Social Media:
: Develop, implement, and manage a comprehensive social media strategy to cultivate brand awareness and drive audience engagement.
: Collaborate with the creative team to generate captivating content across social media platforms, including writing engaging posts, crafting informative blogs, and developing impactful multimedia content.
: Manage and maintain various social media accounts and content, including the company website, LinkedIn, and other relevant platforms.
: Establish key social media KPIs (Key Performance Indicators) to track and measure campaign success.
: Analyze data from social media activities to determine the effectiveness of campaigns and suggest content optimization strategies.
: Monitor SEO and user engagement metrics to inform content creation and improve reach.
: Compile and share weekly reports that provide insights into campaign performance and overall efficacy.
Required Skills
A keen understanding of SEO principles, PPC best practices, and social media marketing strategies.
Exceptional communication skills, with the ability to craft clear, concise, and engaging content in various formats.
Top:notch analytical skills with proven ability to interpret data an