Loscar London is a five-star boutique hotel and architectural gem set near Covent Garden. The hotel features 39 keys and is home to Loscar Restaurant as well as the most unique event spaces in London - The Baptist, The Library, and The Committee Room.
Loscar London is part of Michel Reybier Hospitality, a hospitality group encompassing the La Réserve brand alongside a collection of iconic individual hotels in France and Switzerland. Extending into well-being with Nescens and fine wine, the portfolio continues to grow, reflecting a considered and refined approach to luxury hospitality.
Director of Sales Summary Role Overview
Responsible for accelerating brand awareness, drive revenue growth, and strengthen our presence across leisure segment.
What Youll Do Sales Strategy & Market Growth
Develop and execute a clear, results-driven sales strategy for the luxury leisure market.
Identify and convert high-value opportunities while growing existing accounts.
Set ambitious sales goals and deliver against revenue targets.
Key Account Leadership
Own relationships with top luxury travel agencies, consortia, tour operators.
Build long-term partnerships and offer high-impact opportunities.
Represent the brand globally at major industry events, tradeshows, roadshows, and hosted experiences.
Performance & Market Insights
Monitor sales performance, KPIs, market trends, and competitive activity.
Deliver clear forecasting, reporting, and strategic insights to European leadership.
Use data to optimize account strategies and identify new growth channels.
Cross-Functional Collaboration
Work closely with Marketing, Revenue Management, and on-property teams to align strategies across regions.
Serve as the ambassador for Loscar London, ensuring consistency and alignment globally.
In return, we offer fantastic awards and benefits:
Competitive salary and benefits including pension and life assurance
28 days of holidays including public holidays (increase to 33 days after 5 years)
60% discount including breakfast across the Michel Reybier Hospitality hotels and special rates for your friends and family
50% discount at Loscar Restaurant
Complimentary homemade meals whilst on duty
Extra holiday day on your birthday
Employee assistance programme
Cycle to work scheme
Season ticket loan
An exciting range of learning and development programmes
Opportunities for promotion and continual progression
Fun social events with colleagues
Laundry services & dry cleaning for uniformed and non-uniformed colleagues
Michel Reybier Hospitality Values:
Our core values - Rethinking Luxury, Well-being, Tailor-made, Entrepreneurship, Emotion, Agility, and Competency shape everything we do. As Director of Sales, youll have the chance to embody these principles and contribute to building our lasting legacy.
Qualifications and Requirements
Proven experience in a Director of Sales role within a luxury 5* hotel or similar high-end hospitality environment.
Strong track record of driving revenue growth through strategic sales initiatives and successful event execution.
Exceptional leadership and team management skills.
Excellent communication, negotiation, and presentation skills.
Strong commercial acumen and ability to analyze market data to inform strategy.
Loscar London is committed to the principle of equal opportunity in employment and in the services that we provide. We will ensure that all our recruitment, selection, training, benefits, terms, and conditions of employment result in no job applicant receiving less favourable treatment because of a protected characteristic.
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