Job Description
Why HiPP Organic?
* HiPP is the world’s No.1 Organic baby food brand (Euro Monitor International 2023) with a global brand worth of over €1Bn
* With 125 years of expertise in feeding babies, HiPP is a proud family baby milk, food & care business whose purpose is to nurture future generations with products they can trust to be the best from nature, whilst also being the best for nature.
* A pioneer in organic farming; HiPP has been providing babies with tasty; organic and nutritious food for over 65 years
* Alongside our product portfolio, we are extremely proud of our baby club which exists to provide parents with the resources; information; and community they need to raise happy and healthy babies
* Company values of integrity, pride, and teamwork are very much part of the HiPP culture
* Despite being relatively small in the UK, we have huge ambitions and you would be joining at an exciting time where you have the chance to make a real impact in helping the brand reach its potential
The Role:
HiPP Organic UK is looking for a Category Insight Manager with responsibility for developing market, shopper & consumer intelligence for the baby market, using a mixture of continuous data, secondary & primary sources). This role is an internal facing role working closely with the Senior Category Manager, Marketing & Sales functions.
This role offers flexible hours (3 / 4 days) & hybrid working with 2 days a week based at HiPP UK HQ in Hurst RG10 0SQ.
If you have experience working for an FMCG company in a category or insights role & looking for flexibility in a business, where you want to can to make a difference, then this could be perfect for you.
Role specifics:
70% Market Insights – Driving business intelligence by:
- Quarterly market deep dives to update the UK & Global teams on market performance, articulating the key drivers of performance change
- Deep diving into key opportunities & issues making actionable recommendations
- Monitoring & reviewing the impact of all interventions made by retailers and suppliers making recommendations to relevant stakeholders
- Seeking out relevant secondary research sources, generating & sharing
- Managing relationships with data suppliers to ensure data integrity and best practice
- Ensuring sales and marketing colleagues are self-sufficient on data systems such as Nielsen
- Keeping planograms up to date based on retailer changes
30% Consumer & Shopper Insights :
- Track & analyse marketing activity to make recommendations for future & ongoing activity
- Utilise the online customer panel to uncover shopper & consumer insights
- Develop and embed actionable consumer and shopper insights into the brand & shopper plans