We are working with a leading UK distributor within the electrical products industry who are looking to appoint an experienced Area Sales Manager for the London Region. This is a field-based role, spending most of your week out with customers and prospects, supported by an excellent internal sales and management team. If you’re driven, target-focused, and thrive on building strong customer relationships, this could be the ideal next step in your sales career. The Role As Area Sales Manager, you’ll take ownership of your region — maintaining existing relationships while driving new business opportunities across multiple sectors. Key Responsibilities: * Promote and sell a wide range of electrical and industrial products to M&E contractors, OEMs, and distributors. * Manage and grow an existing customer base while developing new accounts. * Represent the business at trade shows and industry events. * Work collaboratively with internal sales and management teams to ensure excellent customer service. * Plan and manage your time effectively to maximise sales opportunities within your territory. About You You’re a confident and personable sales professional with strong relationship-building skills and a commercial mindset. You’ll bring: * A proven track record in B2B field sales — ideally within electrical wholesale, manufac...