GBR Recruitment Ltd are working in partnership with a market leading SME sized client in the East Lindsey area of Lincolnshire, recruiting for an experienced Marketing Assistant / Lead Generation Marketing Executive to assist the Marketing Manager. This is a non-sales marketing lead generation role focusing on identifying, attracting & qualifying potential customers (leads) through marketing channels, rather than directly closing sales. The primary goal is to feed high-quality, educated prospects into the sales pipeline. Duties: * Lead Identification from conducting effective market research, that leads to the effective targeting of prospects: Identifying high-potential leads using tools like LinkedIn, industry databases, and web research. Defining the sales pipeline. * Defining Personas: Researching and refining Ideal Customer Profiles (ICPs) to ensure outreach targets the right audience. * CRM Data Enrichment: Meticulously updating and maintaining prospect data on the in-house CRM system. * Lead Hand-off: Managing the transition of qualified leads to the marketing manager / sales team, ensuring accurate communication / information is passed on, based on real market insights. * Campaign Optimisation: Analysing data insights to deliver affective segmented marketing campaigns that bring in new sales opportunities for the sales team to convert from pipeline prospects into business deals. * Marketing: support the mar...