Do you want to improve the lives of people with disabilities and vulnerable people?
Humanity & Inclusion UK is looking for an enthusiastic and committed individual to join us as Digital Fundraising Officer. This is an exciting and varied role within our Individual Giving and Communications team, playing a critical role in developing and sustaining our income from email marketing and other digital channels, in support of our vital work.
If you are motivated and target-driven, have great digital and copywriting skills, a keen eye for detail and a proactive, hands-on approach, we’d love you to join our small, friendly team.
You will have the opportunity to work in an international environment, learn new skills, and contribute to our life-changing work supporting people with disabilities and other vulnerable groups worldwide.
Background Information and Purpose of Post
As part of our ambitious plans in the UK, we aim to achieve significant growth in private fundraising. This post is a pivotal role enabling HI UK to maximise our income from email marketing and other digital channels.
You will support the IGC Team Manager and Fundraising Manager to deliver HI UK’s individual giving strategy by developing and running our digital fundraising activities.
The purpose of the post is to:
· Focus on increasing overall digital fundraising income year on year.
· Lead the development of HI UK’s digital fundraising activities, focusing on email marketing and paid advertising while testing and developing new income streams.
· Maximise engagement, conversion, retention and giving levels of digital supporters.
· Produce engaging content for use across digital channels.
· Monitor, analyse and report on key performance indicators to evaluate digital marketing.
· Ensure that our donors and supporters are at the heart of everything we do and provide them with a first-class experience.
Main Duties and Responsibilities
Email marketing
· Create high-quality, timely and inspiring emails for HI UK’s donors and supporters every week, to increase income and engagement.
· Develop and launch multichannel emergency fundraising appeals at short notice to maximise fundraising income and supporter awareness.
· Develop and maintain email marketing automation programmes to improve supporter experience.
Paid media
· Work with our digital agency to optimise the ROI of our Search Engine Advertising (SEA) on Google and Bing.
· Develop and test new Social Media Advertising campaigns to support fundraising objectives.
· Develop and test new paid media activities to enhance fundraising campaigns.
· Develop and implement multichannel digital fundraising campaigns, working with the Fundraising Manager.
Content creation and website
· Design and produce creative content including video and images for use across digital fundraising and supporter engagement activities.
· Increase the impact of our organic social media content, particularly on Instagram and TikTok.
· Improve the HI UK website as a tool for fundraising and supporter engagement, focusing on the creation and development of appeal landing pages, donation forms, and supporter actions.
· Increase volume and quality of organic traffic to HI UK’s website through Search Engine Optimisation (SEO) and Generative Engine Optimization (GEO).
Cross cutting
· Maintain detailed reporting on key performance indicators for digital marketing, to evaluate performance, make improvements and identify tests.
· Test and improve key supporter journeys across HI UK’s digital channels to increase income, conversion rate and engagement.
· Increase the integration of HI UK’s existing digital tools and databases through automation.
· Work collaboratively with colleagues in the IGC team to improve digital activities in their areas of responsibility, including legacy fundraising, acquisition, loyalty, supporter care, and media outreach.
Other responsibilities
· Maintain a positive working relationship with the marketing teams in HI Federation and National Associations, participating in digital working groups and feeding into digital transformation projects as required.
· Ensure HI brand guidelines and organisational values are respected in all digital marketing activities.
· Manage relationships with relevant suppliers and consultants.
· Represent the organisation at relevant external events and meetings.
· Keep up to date and adhere with any changes in legislation, regulatory procedures, innovation, best practice and industry standards in relation to digital fundraising.
· Any other activities commensurate with the level of the post, as may be required.