Job summary
Barchester Healthcare is looking for a Customer Relationship Manager to join their prestigious care home team in Maidstone. The successful candidate will be a professional sales professional who will support the home in increasing its occupancy. This is an opportunity to work alongside an exceptional management team and contribute to the success of a first-class care home.
Main duties of the job
The Customer Relationship Manager will be responsible for managing enquiries to improve conversion rates and achieve occupancy targets. They will have excellent communication skills and will network within the local community to raise the profile of the home and generate enquiries. They will also support local and wider marketing activities to drive enquiries, conversion rates, and increase occupancy. The ideal candidate will have proven sales and marketing experience, preferably in the healthcare industry, and the ability to analyze data on Salesforce or a similar CRM application. They should be self-motivated, target-driven, and have strong interpersonal and professional qualities.
About us
Barchester Healthcare is an industry-leading care provider, holding some of the best quality ratings of any large care home provider in the UK. They have a clear focus on providing their residents with exceptional quality care.
Details
Date posted
23 February 2026
Pay scheme
Other
Salary
Depending on experience Salary expectations will be discussed at interview stage.
Contract
Permanent
Working pattern
Full-time, Part-time
Reference number
Job locations
Barchester Healthcare
Maidstone
ME17 3ZB
Job description
Job responsibilities
Barchester are recruiting a Customer Relationship Manager to join our prestigious care home team. We are looking for a professional sales professional who will support this home to increase occupancy. This is your opportunity to work alongside an exceptional management team to ensure the success of a first-class care home. You will deliver a full range of sales and marketing approaches to drive sales including handling enquiries, developing the digital profile of the home and networking with the local community. Barchester are an industry-leading care provider, holding some of the best quality ratings of any large care home provider in the UK, with a clear focus on providing our residents with exceptional quality care. REWARDS PACKAGE: Attritive salary, alongside a competitive commission structure Access to a range of retail and leisure discounts Access to a range of wellbeing support and Best Doctors Service Opportunity to develop within a hugely supportive team RESPONSIBILITIES: Managing enquiries to improve the conversion rates and achieve occupancy targets Excellent communication skills. Networking within the local community to raise the profile of the home and generate enquiries Supporting local and wider marketing activities togenerate enquiries,drive conversion rates and increase occupancy Identifying opportunities to improve sales and marketing performance NEED TO HAVE: Have proven sales and marketing experience preferably in healthcare but not essential Have the ability to analyse data on Salesforce or similar CRM application Be self-motivated and target driven Have interpersonal and professional qualities Confident user of Microsoft Office (Excel/Powerpoint) Full UK driving licence. NEED TO DO: Represent Barchester and our state of the art home in a friendly and professional manner. Responsible for all sales activity for the home. Talking to potential new residents over the phone, and providing informative and welcoming tours of the home. Engage with residents and relatives to understand their experience and requirements. Respond to sales enquiries. Actively generate leads and identify local marketing opportunities. Maintain a contacts database. Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Job description
Job responsibilities
Barchester are recruiting a Customer Relationship Manager to join our prestigious care home team. We are looking for a professional sales professional who will support this home to increase occupancy. This is your opportunity to work alongside an exceptional management team to ensure the success of a first-class care home. You will deliver a full range of sales and marketing approaches to drive sales including handling enquiries, developing the digital profile of the home and networking with the local community. Barchester are an industry-leading care provider, holding some of the best quality ratings of any large care home provider in the UK, with a clear focus on providing our residents with exceptional quality care. REWARDS PACKAGE: Attritive salary, alongside a competitive commission structure Access to a range of retail and leisure discounts Access to a range of wellbeing support and Best Doctors Service Opportunity to develop within a hugely supportive team RESPONSIBILITIES: Managing enquiries to improve the conversion rates and achieve occupancy targets Excellent communication skills. Networking within the local community to raise the profile of the home and generate enquiries Supporting local and wider marketing activities togenerate enquiries,drive conversion rates and increase occupancy Identifying opportunities to improve sales and marketing performance NEED TO HAVE: Have proven sales and marketing experience preferably in healthcare but not essential Have the ability to analyse data on Salesforce or similar CRM application Be self-motivated and target driven Have interpersonal and professional qualities Confident user of Microsoft Office (Excel/Powerpoint) Full UK driving licence. NEED TO DO: Represent Barchester and our state of the art home in a friendly and professional manner. Responsible for all sales activity for the home. Talking to potential new residents over the phone, and providing informative and welcoming tours of the home. Engage with residents and relatives to understand their experience and requirements. Respond to sales enquiries. Actively generate leads and identify local marketing opportunities. Maintain a contacts database. Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Person Specification
Qualifications
Essential
* The candidate should have proven sales and marketing experience, preferably in healthcare but not essential. They should also have the ability to analyze data on Salesforce or a similar CRM application, be self-motivated and target-driven, and have strong interpersonal and professional qualities. They should be a confident user of Microsoft Office (Excel/Powerpoint) and have a full UK driving licence.
Person Specification
Qualifications
Essential
* The candidate should have proven sales and marketing experience, preferably in healthcare but not essential. They should also have the ability to analyze data on Salesforce or a similar CRM application, be self-motivated and target-driven, and have strong interpersonal and professional qualities. They should be a confident user of Microsoft Office (Excel/Powerpoint) and have a full UK driving licence.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Employer details
Employer name
Barchester Healthcare
Address
Barchester Healthcare
Maidstone
ME17 3ZB
Employer's website
(Opens in a new tab)
Employer details
Employer name
Barchester Healthcare
Address
Barchester Healthcare
Maidstone
ME17 3ZB
Employer's website
(Opens in a new tab)