Overview
Fashion Designer Mehakk Jain premiered at London Fashion Week at St John’s Cathedral, Hyde Park, London, with Fashion Week and The City Runway on September 19, 2025.
Collection and Style
The ethereal showcase introduced Mehakk’s latest collection “Enchantment,” a dreamy exploration of fairy-core aesthetics where fantasy and nature fuse seamlessly with fashion. The collection drew inspiration from magical gardens, shimmering florals, and delicate textures, reflecting a whimsical and otherworldly charm. Featuring ombré finishes and shimmering florals that came to life using intricate glass bead hand embroidery reminiscent of a fairytale. The collection embodied a balance of softness and edge, from tailored jackets, shirts, micro skirts, to romantic corsets. Every silhouette radiated youthful energy, individuality, and escapism.
Sustainability and Craft
Staying true to the brand’s philosophy of sustainable luxury, Mehakk worked closely with local artisans to bring each garment to life. Using fabrics like silk organza and Chanderi, naturally dyed with Sappan wood and Indian madder, the pieces embraced eco-conscious craftsmanship while exuding femininity, grace, and timeless allure.
In her words, “Each garment is a love letter to nature, heritage, and the joy of dressing up like the main character in your own fairytale.”
About the Designer
Mehakk Jain, a fashion design student from Pearl Academy, draws inspiration from her love for travel and fairy tales. Gardens with their enchanting surroundings always feel like her creative sanctuaries. Her respect for nature and love for the whimsical world is the soul of her brand.
Through airy and shimmering silk chanderi, silk organza, habutai silk, and delicate hand embroideries, she designs shirts, skirts, corsets, and jackets that feel like wearable daydreams for women who wish to carry a bit of wonder with them. Her label is an ode to femininity, craftsmanship, and conscious living.
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