JOB DETAILS:
Role: Marketing Manager
Location: Reading, UK (Hybrid)
Type of Hiring: Contract
Job Description:
The Marketing Manager will execute the Observability and Service Management business unit Field Marketing (Demand Gen) Plan for the UK and Ireland market with the potential expansion to other countries in the future. With guidance from the Marketing Director, the Marketing Manager will be responsible for creating and executing the marketing campaigns in plan (Digital and F2F events, Asset Syndication, Email campaigns as an example), to enable sales to build, accelerate and win pipeline. The position is focused on outbound, customer-facing, activities and will require close engagement with Sales and the Account Development Executive (ADE) team.
This individual will need to be able to work directly with suppliers, manage the field marketing budget and if/when required, develop, execute and track local and account specific demand generation campaigns.
• Strong work-ethic and can-do attitude.
• Demand generation marketing experience, including field marketing, campaigns, industry marketing, digital marketing and/or partner marketing, ideally within the Software IT Industry.
• Account Based, Digital, and/or Social Media marketing experience is a plus.
• Knowledge of marketing principles, practices, tactics, tools.
• Knowledge of direct marketing, customer event, vendor practices and procedures.
• Able to demonstrate experience in creating and executing virtual customer demand-gen touches, experiences, and events.
• Experience analyzing results and driving improvements into campaigns / tactics.
• Experience working with Enterprise customers, sales and/or channel partners a plus.
• Strong project and budget management skills.
• Excellent interpersonal, written and verbal communications skills.
• SFDC knowledge