Bp Sunbury-On-Thames, England, United Kingdom
At bp, we’re hiring for a number of new positions to help us set up a centre of excellence for marketing. Working globally, as the Channels Lead – In Store you will work as a critical part of the Comms Planning, Channel & Execution sub-team, supporting with driving impact across the sub-entity through the development and execution of POS and promotions for all core markets.
Entity: Customers & Products
Job Family Group: Marketing Group
Job Description: At bp, we’re hiring for a number of new positions to help us set up a centre of excellence for marketing. Working globally, as the Channels Lead – In Store you will work as a critical part of the Comms Planning, Channel & Execution sub-team, supporting with driving impact across the sub-entity through the development and execution of POS and promotions for all core markets.
What You Will Deliver
* Identify opportunities for global synergies to simplify and standardise all in-store, on forecourt marketing collateral and installs, including for print, digital and POS.
* Manage briefing, budgets and production timelines for delivery.
* Create global toolkits to support all markets, with clear guidance on adaption criteria.
* Monitor channel performance tracking, maintaining channel quality (tech and creative standards) and compliance.
* Provide guidance to test and optimisation strategies (e.g., A/B testing), in collaboration with the Hub.
* Work as part of the team to implement marketing strategies and activities that consistently achieve critical metrics of maximising MROI, improving brand health, increasing volume and profitability, and enhancing CLV, taking guidance from team lead. Ensure Senior Manager and Managers from the sub-team are kept up to date on priority local market annual plans/requests and help to collaborate with priority local markets to co-create plans for local channel execution, through the Hub for example PR and influencers.
* In-line with established procedures, use your operational knowledge and independent judgement to suggest new ideas for consideration to improve processes.
* Contribute where relevant to annual plans and budget decisions by providing clear insights and relevant suggestions to improve plans.
* Support in addressing issues and developing resolutions across multiple collaborators.
* Deliver playbooks for local market adaption, creating a simple and repeatable approach for POS and Promotions across all markets.
What You Will Need To Be Successful
* Experience in managing POS and Promotions for a large scale, multi-national retailer.
* Analytical approach with experience in performance tracking and optimisation strategies.
* Strong creative judgement, paired with campaign management experience.
* Confidence in making decisions within the guidelines of the process, as well as seeing opportunities to remove bottlenecks, ease the process or improve efficiency, without compromising quality.
* Collaborator management and communication skills.
* Ability to help on multiple projects combined with a customer-obsessed approach that consistently prioritises the customer while delivering long-term business impact.
Why join us?
At bp, we provide an excellent working environment and employee benefits such as an open and inclusive culture, a great work-life balance, tremendous learning and development opportunities to craft your career path, life and health insurance, medical care package and many others. We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees’ lives that are significant, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, collaboration spaces in a modern office environment, and others benefits.
Reinvent your career as you help our business meet the challenges of the future. Apply now!
Travel Requirement
Up to 10% travel should be expected with this role
Relocation Assistance
This role is not eligible for relocation
Remote Type
This position is a hybrid of office/remote working
Skills
Business Performance, Channel Management, Channel marketing activation, Content Design, Content Strategy, Developing creative marketing content, Marketing comms plan, Measurement and metrics
Legal Disclaimer
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.
Seniority level
* Associate
Employment type
* Full-time
Job function
* Sales and Business Development
* Industries: Oil and Gas
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