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Join to apply for the Marketing Manager role at Swim England
About The Role
Are you passionate about commercial growth, audience-driven marketing, and making a real impact through strategic campaigns?
We are Swim England, the national governing body for swimming, para swimming, diving, water polo and artistic swimming. We are on a mission to make aquatic activity accessible for all - from toddlers learning to float, to athletes chasing gold, to wild swimmers fighting for clean water.
About The Role
Are you passionate about commercial growth, audience-driven marketing, and making a real impact through strategic campaigns?
We are Swim England, the national governing body for swimming, para swimming, diving, water polo and artistic swimming. We are on a mission to make aquatic activity accessible for all - from toddlers learning to float, to athletes chasing gold, to wild swimmers fighting for clean water.
Now, we are entering an exciting new chapter with a bold commercial strategy designed to drive sustainable growth and unlock new opportunities. We're looking for a commercially driven and strategically minded Marketing Manager to be a part of this journey - aligning our marketing efforts directly with revenue and business objectives.
Youll be joining us at a pivotal time for growth, where your marketing expertise can truly support the future of Swim Englands commercial success. Youll have the freedom to innovate, the support to deliver, and the platform to make a measurable impact across the sector.
You will be responsible for the proactive development and execution of innovative, insight-led marketing strategies that support the promotion of our growing portfolio of products and services, from our industry leading qualifications to our learn to swim programme and awards.
Working closely with the commercial team and wider B2B division, your efforts will directly contribute to awareness, lead generation, sales enablement, and long-term customer value.
What You Will Be Doing
* Develop and deliver B2B marketing strategies aligned with Swim Englands commercial goals and market needs.
* Lead impactful, multi-channel marketing campaigns that drive brand awareness, engagement, sales and lead generation.
* Plan and execute the full marketing mix from content and collateral to advertising, PR and digital.
* Lead on B2B PR and media, writing compelling stories and working closely with journalists to secure valuable coverage.
* Build strong partnerships across the swimming, leisure and commercial sectors.
* Collaborate with commercial and sales teams to support product launches and revenue growth.
* Manage relationships with external agencies, providing briefs, setting KPIs, and ensuring results.
* Create inspiring campaigns that reflect our brand values, support our ambassadors, and showcase Swim Englands impact.
* Oversee and support team members through line management and project leadership.
Please see the attached job description for full details of the role and key responsibilities. About You
* A strategic mindset with proven experience delivering high-performing B2B marketing campaigns across multiple channels.
* A passion for storytelling - particularly when it comes to the impact of swimming.
* Strong stakeholder management skills and an analytical approach to marketing performance.
* A natural collaborator with a proactive, flexible and solutions-focused approach.
* You will be comfortable working across the whole marketing mix and enjoy working in a fast-paced environment where no day is the same.
* A collaborative spirit and a hands-on attitude with a keen eye for brand consistency.
* A confident communicator with a strong PR background, media know-how, and excellent copywriting skills.
* A track record of driving lead generation and supporting commercial growth.
* Great project management skills juggling multiple deadlines with confidence and clarity.
* A data-driven marketer analysing performance, using insights to inform decisions, and delivering measurable ROI.
* Experience working with external agencies, from briefing to delivery.
* A positive team leader whos supported and developed others through line management or project roles.
* Competence with Excel, PowerPoint, Word, and confident analysing campaign data to improve performance.
* Educated to degree level or equivalent experience.
* Willingness to travel when required and support national events or meetings.
Please See The Attached Job Description For Full Details.
If you feel you have the suitable skills and attributes for this position then we would love to read your application, detailing how you meet the brief, and how you believe youre the right candidate for this opportunity. We would also like to hear about you, your interests and any experiences you have from activities outside of work.
The closing date for completed applications is Sunday 22nd June 2025 (midnight).
Shortlisting will take place on Wednesday 25th June with first stage interviews to be held on Tuesday 1st July and Wednesday 2nd July.
For an informal conversation about the role, please contact and well put you in touch with the relevant person.
Please be advised that we cannot offer visa sponsorship and that you must have right to work in the UK to apply or be considered for this role. If you are a non UK/EU National, you must have an appropriate working Visa to undertake employment. You must also be working within the UK to apply or be considered for this role, due to the public liability insurance Swim England holds.
Swim England is committed to inclusion and embracing the spirit of all equalities legislation. As a Disability Confident Employer, we actively encourage applications from disabled people. We recognise that the diversity of our workforce is not reflective of todays society and we are currently operating a pilot scheme whereby applicants from ethnically diverse backgrounds can opt into our guaranteed interview scheme. Candidates that have opted into the scheme will be guaranteed an interview provided that they have demonstrated, within their application, that they meet the essential criteria for the role. When completing the application, applicants from ethnically diverse backgrounds are encouraged to Opt In to the scheme, by ticking the box.
Where possible, Swim England will always make reasonable adjustments for accessibility to anyone who requires it. If you would like any of the documentation in a different format or would like to apply in a different way please get in touch via. All appointments will be made on merit, following a fair and transparent process, in line with the Equality Act 2010. However, the organisation may employ positive action where candidates from underrepresented groups can demonstrate their ability to perform the role equally well.
Swim England is also committed to safeguarding and promoting the welfare of children and young people and expects all employees and volunteers to share this commitment.
Please be aware that we use parsing software to extract key information from your CV, which you are able to review and edit within the application form. It is advisable to provide a simple text CV (i.e. no tables, images of text etc) to aid the transfer of information. Please review the information in your application form prior to submitting.
No Agencies Please
About Us
Our Purpose and Vision
As the recognised national governing body for swimming, artistic swimming, diving and water polo in England, Swim England helps people learn how to swim, enjoy the water safely, and compete in all our sports.
Our Vision : Great experiences in water. For all. For Life.
Our Mission : To lead and serve an aquatics community to enable safe, enjoyable and successful experiences.
It is one of the nations most popular recreational activities enjoyed by millions of people in England.
Swim England, through aquatics, is uniquely placed to tackle inequalities and support health and wellbeing given the activities accessibility to people of all ages and abilities. On top of this, aquatics is made up of four amazing Olympic and Paralympic sports with our network of clubs and talent pathways supporting people to realise their full potential in the water.
In March of 2024, we published in full the findings of an independent listening research report commissioned as part of our pledge to create a better future for everyone involved in aquatic sports. We are committed to only recruiting individuals who are as passionate as we are about being on this journey.
To find out more about what we do to work towards achieving our vision, download the full candidate pack from the job description button.
To find out more about what its like to work with us and the Swim England family visit our website and download a summary of our employee benefits here .
Seniority level
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