Main duties of the job
The campaigns specialist is a key member of the group communications team, responsible for supporting the delivery of high‑quality, insight‑led campaigns and corporate communications projects that help deliver the trust's priorities.
The role is focused on implementing campaign plans, including creating, adapting and publishing content across a range of internal and external channels. The postholder must be skilled in producing engaging content in multiple formats – including digital, social, film, media and news – that connects with diverse audiences and reflects the trust's tone and values.
Working closely with the senior campaigns manager and colleagues across the team, the postholder helps ensure campaign activity is well targeted, timely and consistent with wider communications priorities. The role involves day‑to‑day planning and delivery, responding flexibly to changing needs, and contributing to the evaluation of campaign reach and impact.
The campaigns specialist reports to the senior campaigns lead and supports delivery across a range of topics and projects.
One campaigns specialist will be aligned to group support services (GSS), including providing cross‑team cover during periods of absence. The other will be aligned to St Bartholomew's Hospital, supporting local delivery of hospital communications plans (with a dotted reporting line to head of internal and hospital communications).
Person Specification
Qualifications
* Degree or equivalent experience in a related discipline
* Evidence of continued professional development and national best practice within the communications sector
* CIPR accredited
Experience
* Experience of supporting the delivery of communications campaigns or projects, ideally in a large or complex organisation
* Proven ability to create high‑quality, engaging content across a range of formats and channels, including digital, social media, film and news
* Experience of publishing content using digital tools or content management systems, with attention to quality, accessibility and tone of voice
* Experience of tailoring messages for different audiences and channels to maximise impact and reach
* Demonstrable ability to plan and manage day‑to‑day communications activity, working to deadlines and adapting to changing priorities
* Experience of working collaboratively with colleagues across teams or departments to support shared goals
* Experience of monitoring communications activity and contributing to evaluation or reporting
* Experience of managing a shared inbox or enquiry system, delivering a professional and responsive service
* Experience working within the NHS and/or charity sectors
* Experience of a major incident or significant major incident preparation in a complex environment
Skills
* Strong writing and editing skills, with the ability to create engaging, accurate content for a range of formats including news, media, digital and social media
* Confident in producing engaging and accessible content for multiple channels
* Good organisational and time management skills, with the ability to manage day‑to‑day communications activity and meet deadlines
* Ability to adapt messaging for different audiences and platforms, maintaining consistency of tone and quality
* Strong interpersonal skills, with the ability to work collaboratively across teams and respond flexibly to priorities
* Capable of using content management systems, social media tools and basic design or video editing platforms
* Able to contribute creative ideas and apply sound judgement when shaping content or messaging
* Comfortable working on multiple projects simultaneously and supporting reactive communications needs
* Awareness of how to monitor campaign performance and contribute to evaluation
* Professional, proactive and able to represent the communications team in dealings with colleagues and stakeholders
* Design, film and desktop publishing software eg Canva, Illustrator, Photoshop
Knowledge
* Understanding of how to create and adapt content to engage different audiences across channels
* Awareness of internal and external communications principles and how they support organisational goals
* Familiarity with digital communications tools and social media platforms
* Awareness of accessibility, inclusion and tone of voice considerations in communications
* Understanding of confidentiality and data protection requirements in public sector communications
* Basic awareness of how large organisations like the NHS operate and communicate with staff, patients and the public
* Brand management
* Quantitative and qualitative research methodology
* Delivery of major incident communications
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
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