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Luxury On Trade Account Executive - North, Liverpool
Client: Diageo
Location: Liverpool, United Kingdom
Job Category: -
EU work permit required: Yes
Job Reference: bb901337a3ef
Job Views: 7
Posted: 26.04.2025
Expiry Date: 10.06.2025
Job Description:
Description: Diageo, founded in 1997, is a global leader in beverage alcohol with over 200 brands including Johnnie Walker, Smirnoff, Crown Royal, J&B, Buchanan’s, Windsor Whiskies, Cîroc, Ketel One, Captain Morgan, Baileys, Don Julio, Tanqueray, and Guinness. The company emphasizes growth through brand investment and acquisitions, maintaining a diversified portfolio across price tiers to capitalize on consumer trends and opportunities.
Diageo’s culture is driven by five core values that promote passion, excellence, collaboration, and continuous improvement. Employees are encouraged to embody these values daily, contributing to the company's ambition to be the world’s best-performing, most-trusted consumer goods company, fostering category-leading partnerships with top outlets.
Role Dimensions: As a Luxury On Trade Account Executive, you will embody Diageo’s ambition by building brand equity and sales in key outlets, presenting products that reflect the luxury brand’s image and values, and collaborating across teams to deliver results.
Top Accountabilities:
1. Enhance brand status, equity, and sales through key outlets.
2. Manage customer relationships with negotiation, persuasion, and conflict resolution skills.
3. Oversee P&L within your customer portfolio, ensuring sustainable growth.
4. Partner with marketing and advocacy teams to activate brands in outlets.
5. Achieve distribution and execution targets regularly.
6. Coordinate with the curation manager for menu creation and customer engagement.
7. Forecast accurately and manage performance with attention to detail.
8. Ensure consumer trends are integrated into brand and customer strategies.
Ideal Experiences / Qualifications / Capabilities:
* Commercial attitude essential
* Proficiency in analytics and systems
* Experience with luxury brands or high-end accounts preferred
* Existing network within the GB on trade is advantageous
* Strong relationship-building and influencing skills
* Ability to promote the heritage of luxury brands
* Deep understanding of consumer desires and engagement strategies
* Ability to establish and maintain influential industry relationships
* Proactive in trend learning and industry insights
* Skilled in engaging decision-makers for optimal brand execution
Our role is to ensure our products are visible and engaging to consumers, fostering brand passion and loyalty through effective activations. We celebrate diversity and inclusion, reflecting our purpose of "celebrating life every day everywhere." We value diverse talent and offer flexible working arrangements, including accommodations for individuals with disabilities.
Don’t let anything stop you from applying!
Worker Type: Regular
Primary Location: 1HQ
Additional Locations:
Job Posting Start Date: 2024-06-25
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