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A rare opportunity to make a real impact and drive growth with a unique storytelling, premium scale-up brand.
About Us
Fable England is a fast-growing British accessories brand inspired by storytelling, craft, and nature. Our products — from jewellery to handbags and scarves — celebrate timeless design with a distinctive, premium feel. With strong D2C foundations and international growth underway (UK, EU, US, Japan), we’re now hiring a Head of Digital to own our online growth strategy and customer journey end-to-end.
The Role
You will lead digital growth across all channels and touchpoints — from customer acquisition through to on-site conversion, retention, and loyalty. This is a hands-on but strategic role where you’ll bring together paid, organic, social, CRM, and e-commerce optimisation into one commercial growth engine.
Reporting directly to the MD, you will set strategy, guide the digital team, and deliver measurable growth.
Key Responsibilities
Traffic: Acquisition & Retention
* Oversee paid media strategy (Meta, Google, TikTok, Pinterest).
* Drive CRM and retention (email, SMS, loyalty programmes).
* Grow organic traffic (SEO / GPT-SEO).
* Develop affiliate, influencer ROI, and digital partnerships.
* Guide content & social activity with a commercial lens.
Conversion: E-commerce & Experience
* Own the on-site customer journey.
* Optimise navigation, product pages, checkout, and merchandising.
* Manage e-commerce tooling (apps, reviews, referrals, subscriptions).
Measurement & Growth Leadership
* Build and own the digital dashboard: CAC, ROAS, LTV, CVR, AOV.
* Present clear performance insights weekly with actions.
* Manage and develop a small digital team.
* Deliver consistent, scalable growth aligned to company targets.
About You
* 5+ years in digital marketing/e-commerce for a consumer/D2C brand (fashion, lifestyle, premium e-commerce preferred).
* Proven track record across both acquisition (paid/organic/partnerships) and retention (CRM/loyalty).
* Strong e-commerce knowledge: UX, CRO, site optimisation.
* Commercially sharp: understand CAC, LTV, cohorts, conversion metrics.
* Hands-on enough to test and analyse, but strategic enough to set the roadmap.
* Collaborative, pragmatic, entrepreneurial — thrives in a fast-moving scale-up.
Why Join Fable?
* Impact: Own the digital growth agenda of a premium British brand.
* Growth: Scale across the UK, EU, US, and new markets.
* Brand: Beautiful products, a strong story, and international momentum.
Package
* Base salary: £55,000 – £75,000 (depending on experience & location)
* Discretionary performance bonus
How to Apply
* Apply via LinkedIn “Easy Apply” (CV only).
* Email a short cover letter to people@fableengland.com, using the job title as the subject line. In your letter, include: your motivation and fit for Fable, a key achievement in driving digital growth, and anything not already covered in your CV.
Seniority level
* Executive
Employment type
* Contract
Job function
* Marketing and Sales
Industries
* Retail Apparel and Fashion
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