Vacancy NameMarketing Manager Vacancy NoVN726 BasisPermanent Duration Work LocationCrumlin Job Details
BBI Solutions aim to create a world where everyone has the opportunity for a better quality of life. We have served the global diagnostics industry for over 50 years and due to our continued growth, we are seeking a Marketing Manager to join our team. This is a permanent, full-time position based at our site in Crumlin.
Role Overview
At BBI, we help IVD and life sciences teams improve health and save lives with our world-class reagents. As we expand our recombinant product portfolio, we’re looking for a strategic, collaborative, and results-driven Global Marketing Manager.
Working closely with the Marketing Director, Marketing Managers, Product Management team and Sales Leaders to develop specific go-to-market strategy for recombinant products to support business goals and commercial strategy – increasing lead generation, opportunity creation and growth.
Role Requirements
Key responsibilities will include but are not limited to:
* Develop and implement integrated, multi-channel marketing strategies to support recombinant product launches and business goals.
* Own and drive campaign planning and execution using Pardot, SFDC, LinkedIn Ads, Google Ads, and other digital platforms.
* Collaborate with product management, R&D, sales and customer service teams to drive campaign development, execution, alignment and success- to ultimately increase inbound qualified marketing leads.
* As part of planning campaigns, identify channels, target customers and target outcomes (e.g. leads, opportunities, growth), and track execution against targets and report progress.
* Act as a brand guardian to ensure consistency with BBI’s new identity across messaging and visual assets.
* Work with external agencies to deliver high-quality creative, content, and campaign materials.
* Conduct market and competitor research to identify insights and inform strategy.
* Building the sales funnel by generating top quality leads and growing brand awareness of our recombinant portfolio and capabilities.
* Track and analyse campaign performance, applying insights to optimize and improve ROI.
Scientific/Technical content
* Work with the Product Management team to create global campaigns, including collaborating and supporting campaign content creation and refining for target markets / customers
* Preparation of presentations and collateral, in collaboration with internal stakeholders
* Working with third party suppliers such as graphic designers to support the representation of scientific material in accordance with the brand guidelines
* Translate complex scientific concepts into compelling marketing content for technical and commercial audiences
If you are an internal employee applying for this vacancy you and your manager are required to complete an internal transfer form. This needs to be completed in full and attached to your application along with your CV and cover letter.
About BBI Solutions
BBI Solutions has been serving the global diagnostics industry for over 50 years and is the world’s largest independent producer of immuno-diagnostics reagents. We develop and manufacture critical components for the diagnostic industry, but also apply our expertise by delivering solutions that bring critical components together in the development and manufacture of point of care and conventional tests. Furthermore, our Novarum Mobile Diagnostic Platform complements across the diagnostics workflow to interpret and share assay results. This makes BBI unique among IVD suppliers.
Our range of immuno-diagnostics reagents includes human antigens, antibodies, enzymes and serum & plasma products. With manufacturing sites spanning four continents, we produce world-renowned labels for lateral flow, ELISA assay and biosensors, including our high-quality gold nanoparticles and glucose oxidase. The acquisition of German-based DIARECT AG in June 2020 established BBI as the leading provider of antigens in the autoimmune and tick-borne IVD markets.
Benefits
Here at BBI, we are committed to promoting and protecting the physical and mental health and well-being of all our employees. They play a pivotal role in improving the quality of people’s lives and are focused on delivering exceptional products and technologies. With our employees focused on others, we’re focused on them. That’s why, at BBI, we’re dedicated to providing our employees with access to global resources and site-specific benefits that support their health and wellbeing.
* Competitive Salary with Yearly Salary Reviews
* 5% Contributory Pension Scheme
* Life Assurance (4x Annual Salary)
* Private Health Care Scheme
* Global Employee Wellbeing Programme
* Reward and Recognition Programme
* Commitment to Career Development
* Generous Annual Leave Package
* Cycle to Work Scheme
* Refer A Friend Scheme
* Subsidised Canteen
* Free Onsite Parking/Electrical Charging Points
* State of the Art Facilities – Certified Centres of Excellence
We’re also focused on development, creating an environment that allows our employees to nurture their talent and empowers you to make a difference. This is achieved by providing our employees with access to learning opportunities to help achieve personal career goals.
Equal Opportunities
BBI Solutions are an equal opportunity employer and believe in fair treatment for all candidates. Qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.
We ask that all applicants complete an equal opportunity monitoring form on a voluntary basis, with all submissions remaining anonymous. The information on the form will be used for monitoring purposes only and will not be used in any decision affecting you.
Our Recruitment Process
If this role sounds like it’s for you, click ‘apply’ today. Once we’ve received your application, a member of our recruitment team will be in touch to arrange a call. On this call, we’ll be able to tell you a lot more about working here at BBI Solutions, how ‘a day in the life’ of this position looks and discuss the next stages of the recruitment process.
If you are an internal employee applying for this vacancy you and your manager are required to complete an internal transfer form. This needs to be completed in full and attached to your application along with your CV and cover letter.
To receive priority consideration as an internal applicant, please ensure that you apply within the initial two-week period
Stay in Touch
To stay up to date with BBI Solution’s global activities, take a look at our Facebook, Twitter and LinkedIn pages. Click follow to receive the most up to date job and event information.
Please note that we reserve the right to close this advertisement at any time upon securing a suitable candidate. #J-18808-Ljbffr