Multi-Channel Media Planning Account Director
A leading independent media agency is seeking an experienced and dynamic Multi-Channel Media Planning Account Director to lead media planning initiatives. The ideal candidate will possess comprehensive expertise in both digital and traditional media, with a proven ability to develop integrated media strategies that maximize reach, engagement, and ROI.
Key Responsibilities:
- Lead the development of integrated media plans encompassing online (digital, social, programmatic, search) and offline (TV, radio, print, out-of-home) channels.
- Build and maintain strong relationships with clients, understanding their objectives and translating them into effective multi-channel strategies.
- Collaborate closely with creative, digital, and offline teams to ensure cohesive campaign execution.
- Analyze industry trends and consumer insights to inform media planning and strategic recommendations.
- Manage and mentor a team of media planners, fostering professional development and best practices.
- Oversee campaign performance, making data-driven adjustments to optimize effectiveness across all channels.
- Stay abreast of emerging media opportunities, new technologies, and evolving consumer behaviors.
Qualifications:
- Bachelor's degree in marketing, Advertising, Communications, or related field.
- 6+ years of experience in media planning, with a strong background in both online and offline media channels.
- Demonstrated success in developing integrated, multi-channel media strategies.
- Excellent client management, presentation, and communication skills.
- Leadership experience with the ability to inspire and guide teams.
- Proficiency in media planning and analytics tools, with a solid understanding of media buying and trafficking processes.
- Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
Please send your CV to rob.leech@moriati.co.uk