Development and Design Assistant - Safiyaa
Employment Type: Permanent - full time
Location: Office based - North London, UK
About Us:
At Safiyaa, we create garments designed to empower—sculpted silhouettes that honour individuality, precision, and modern femininity. Founded in 2011 by Daniela Karnuts, the brand was born from a desire to offer pieces as exceptional as the women who wear them.
Every Safiyaa creation is made-to-order within our vertically integrated atelier system, where a single artisan oversees each piece from start to finish. Our collections span ready-to-wear, made-to-measure, and bespoke services, all united by a conscious, considered approach to craftsmanship.
Safiyaa is more than a fashion house—it’s a dialogue between designer, maker, and wearer. A commitment to timeless elegance, empowered self-expression, and conscious creation.
Key Responsibilities:
Support the Development and the Design team as needed on a daily basis with a range of adhoc tasks.
Development
● Assist Technical PD with seasonal tech pack creation.
* Taking all seasonal tech pack and alvanon photos, uploading these into individual manufacturing specs.
* Create each style’s ‘Make Overview’, outlining construction details in a clear concise way.
* Create labelling information for each style, including brand and size label position, returns tags, care labels and hanging loop. Ensuring this is in line with company rebrand guidelines.
* Assisting PD with manufacturing specifications for simple styles, to be checked over.
* Creating final tech pack PDF, compiling all necessary information and ensuring this is accessible to all production teams.
● Ongoing project of updating and uploading historical tech packs onto BeProduct.
* Where needed, getting the sample and completely re-working the tech pack to bring construction details and labelling up to date.
* Work through the 100 best sellers list to ensure tech packs are in line with current seasons.
● Be an active participant in weekly technical and design fittings.
* Ensuring the fit area is tidy and prepped every week.
* Ensuring all samples are on the rail, organised and in garment bags if final.
* Taking alvanon and model fit photos, uploading these onto BeProduct.
* Helping to get fabric swatches when needed.
● Create weekly fittings documents.
● Assist PD with creating seasonal fabric and trim folders for the Production Handover
● Cutting and preparing patterns when needed.
● Weekly stock take of all trims used by development machinists.
● Assisting and organising the fabric and embroidery archive.
Design
● Assisting the Design Team in researching and creating the Seasonal Mood Board and Colour Palette.
● Full ownership of the Seasonal Overview. Ensuring this document is up to date, correctly reflects the collection, including any discussed changes. Sharing throughout ateliers on a weekly basis.
● Making sure all documentation (fronts PDF, technical and design fitting pictures and renders) are sent out at the end of each fitting.
● Launching all new styles on the PLM system and ensuring these are kept up to date throughout the season.
● Creating and ensuring allocation boards and documentation are up to date at all times and shared with relevant teams as necessary.
● Provide digital colour ups for brand seasonal development and digital embroidery placements as required by the Design Team.
● Digitally render new designs and embroidery placements according to Client team requests.
● Provide assistance for model castings, seasonal shoots, and styling days. Including all shoot preparation; packing samples, preparing documentation and ensuring the shoot box is fully stocked.
● Provide assistance on set at Ecom and Lookbook shoots.
Requirements
● Degree in Fashion Design (BA or MA).
● Experience working in design/development within the luxury fashion sector.
● Excellent communication and collaboration skills.
● Strong team player with a hands on work ethic.
● Keen to follow and build processes, highly organized and can work well under pressure.
● Ability to work quickly, accurately and has a high attention to detail.
● Proficient with Adobe Suit (Indesign, Photoshop and Illustrator)
● Good knowledge of trends, design and development.
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