Title: Global Brand Lead Neurosciences M/F Company: Ipsen Pharma (SAS) : JOB DESCRIPTION Position Job Title: Global Brand Lead Division / Function: GPPS Manager (Name, Job Title): VP Asset Lead Location: Global Hubs Summary / purpose of the position The GBL is a key member of the Global Asset Team and a Global Leader accountable for the planning, development, management, and execution of the global commercialisation strategy for the brand. This position has the crucial responsibility over all aspects of brand strategy and execution and considerable senior leadership exposure and immediate visibility. The role requires to be working in a highly cross-functional and global-to-local environment and involves collaboration across multiple teams. Main responsibilities / job expectations Global Product Strategy: Development of the brand strategy, global brand positioning, product launch (if applicable) and go-to-market strategy. Define value proposition, targeting & segmentation and develop customer/channel marketing strategies to position our products and create value for the company, healthcare professionals and patients. Business Analytics, Competitive Intelligence & Risk assessment: Leverage internal and external insights and best practices to maximize brand value and continue to innovate. Gather customer, payer and market insights, map market needs and design strategies on how to address them in a differentiating way. Patient Journeys/Health Care Flows insights & Disease modelling: In-depth understanding of Patient Journeys and key leverage points to maximize impact and return on investment. Forecasting and Resource planning: Sales & forecast to support commercial strategy and inform resource planning. Ensure appropriate budget allocation and ensure accuracy of phasing to drive business within financial year. Accurate decision-making on investment or disinvestment. Implementation of Global Strategy Projects: Responsible for leading and executing impactful global brand plan projects such as advocacy, disease education, scientific/commercial messaging, congress presence, KOL management and development plans. Product Commercialization & Customer Value creation: Implementation of the global brand strategy and key initiatives, including promotional plan, product training plan branding guidelines, core messages and campaign execution tools (including digital/multichannel). Enterprise leadership: Lead a thorough and well-coordinated input into brand strategy and ensure close integration and flawless execution of marketing and tactics in the field. Mobilize the GBT to develop a Global Plan and ensure development of Local Plans aligned with the global strategy as well as with Alliance partners (where applicable). Performance Tracking: Develop KPIs to measure impact of global marketing activities. Work with key markets to identify key drivers and areas of uncertainty for competitive entry, execution success and align on priority scenarios. Proactively ensure affiliate engagement and the sharing of best practice across the organization. Support to LCM & Asset long-term strategy: Lead the commercial section of LCM/new business opportunities for the brand through in-depth assessment and solid forecasting. Contribute proactively to the preparation of new strategic projects and presentation to the internal governance bodies. People leadership: Attract, develop and retain talents to shape the future of IPSEN. Develop Leadership and upscale capabilities of the global commercial team. Lead and motivate the team. Align and energize team around common objectives. Act as a role model displaying collaboration and excellence Ethics and Compliance: Drive a strong compliance culture throughout the team through role-modelling and ensuring 100% adherence to all SOPs. Ensure that all activities are undertaken in accordance with all Ipsen SOPs, policies, directives and relevant national guidelines. Comply with Company guidelines and country/industry standards on ethics and compliance. Knowledge, abilities & experience Education / Certifications: Degree-level education, ideally in life sciences or in business studies Experience: A minimum of 10 years' experience in the pharmaceutical or biopharmaceutical industry at international level Strong marketing experience in one of the top 5 European markets (UK, France, Germany, Spain, Italy) or in North America (US, Canada), regional or global marketing experience is a plus Scientific and commercial experience in therapeutic area Proven track record of successful launches preferably in therapeutic area Demonstrated success working collaboratively across functions, cultures and countries Profound understanding of business development activities Languages: Fluent English is compulsory Key Technical Competencies Required Deep strategic marketing expertise (branding, targeting, segmentation, life cycle management) Strong business acumen and understanding of global markets Excellent analytical skills and strategic thinking Strong influencing and communication skills with consistent feedback from key stakeholders Very customer focused mindset and capacity to provide both strategic thinking and operational solutions to countries Ability to chart a path and get from strategy to execution, successfully and quickly, amidst ambiguity and change Strong leadership skills, direct and cross-functional Deep appreciation of patient centricity Strong leadership qualities. Ability to influence without authority Natural inclination towards results-orientation and motivated self-starter (The below apply for all employees and described how to act according to our way of being) We are: Inclusive and diverse Engaged with communities Ethical and compliant Dedicated to caring responsibly for our people and the environment Committed to a proactive approach to patient centricity We are: Insights-driven Responsible for leveraging our collective intelligence Dedicated to testing, experimenting and piloting Externally focused Committed to becoming data- and science-driven We are: Agile and decisive Innovative Entrepreneurial Determined to be a partner of choice for all our stakeholders Committed to proactive collaboration We are: Open to feedback Ready to speak up Listeners Respectful Committed to taking responsibility for our words and actions We are: Focused and performance-driven Consistent in promoting single-point accountability Passionate about celebrating success Prepared to unleash our full potential Committed to excellence in execution Other Useful Information Key Internal stakeholders: Key External contacts: Financial budget: Number of direct reports: The statements contained herein reflect general details as necessary to describe the principles functions for this job, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other functional areas to cover absences or relief, to equalize peak work periods or otherwise balance workload. This description is not intended to be constructed as an exhaustive list of duties, responsibilities, or requirements for the position. This position may change or assume additional duties at any time. The employee may be requested to perform different or additional duties as assigned. All Employees are expected to adhere to all company policies and act as a role model for company values. Dans le cadre de ses recrutements IPSEN s'engage au respect de l'égalité de traitement des candidats, indépendamment du sexe, de l'âge, de l'orientation sexuelle, de l'origine ethnique, de la couleur de la peau, de la nationalité, du handicap ou de l'appartenance à un syndicat.