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We Care Group
We are a growing care home group with 35 homes across the UK, delivering exceptional residential, nursing, and dementia care. With ambitious expansion plans through new builds and acquisitions, we are committed to providing outstanding care and creating welcoming communities for our residents and families.
Job Description
Location: Liverpool office
We Care Group
We are a growing care home group with 35 homes across the UK, delivering exceptional residential, nursing, and dementia care. With ambitious expansion plans through new builds and acquisitions, we are committed to providing outstanding care and creating welcoming communities for our residents and families.
Our values—Family, Honesty, and Respect—are at the heart of everything we do and guide how we care for our residents, how we support our teams, and how we grow our business.
Job Overview
The Business Development Manager (BDM) plays a key role in supporting our care homes to achieve and maintain high occupancy levels, strong local reputation, and consistent service standards. Working under the direction of the Commercial Director, the BDM will engage directly with home managers and regional teams to drive commercial performance and ensure each home has the tools, insights, and support to thrive in its local market.
This is a hands-on, field-based role suited to someone with deep knowledge of the care sector, a passion for relationship building, and a strong commercial mindset.
Benefits
We offer the following benefits once you join our team;
* Quarterly Bonus
* DBS costs covered
* Employer Contributory Pension of 3%
* Employee Assistance Programme
* Company Events (such as Care Awards)
* Employee Competitions with Love2Shop Vouchers
* Buddy System (£200)
* Employee of the Month (£100)
* Refer a Friend (£150)
* Free On-Site Parking
About The Role
Responsibilities and Duties of the Job
* Support home managers in developing and executing local business development plans to drive occupancy and community engagement.
* Monitor and support the enquiry management and sales process at home level, ensuring consistency, responsiveness, and high conversion rates.
* Deliver training and coaching to home managers and frontline teams on sales techniques, customer service, and CRM best practices.
* Work closely with the Marketing Manager to align local outreach with broader brand campaigns, online presence, and lead generation efforts.
* Actively contribute to service and environmental standards by supporting homes with presentation, customer journey, and first impressions.
* Use data and insight to identify trends, performance gaps, and opportunities for improvement across homes.
* Provide regular reporting and analysis to the Commercial Director, highlighting progress, risks, and areas of focus.
* Build strong relationships with local stakeholders, including referral sources, community organisations, and commissioners.
* Support reputation turnaround initiatives in underperforming homes by implementing practical strategies for improving perception and trust.
* Play a key role in onboarding and integrating newly acquired homes from a business development perspective.
Essential Criteria
* Proven experience in a business development, occupancy, or sales role within the care home sector or broader health and social care industry.
* Collaborative team player who thrives in a values-led organisation
* Deep understanding of the care market, including private and publicly funded pathways.
* Strong knowledge of enquiry management systems, CRM tools, and pipeline reporting.
* Confident delivering training, coaching, and practical support to frontline and home leadership teams.
* Commercially minded with a resident-first approach.
* Excellent communication, interpersonal, and influencing skills.
* Comfortable working autonomously, managing multiple sites, and travelling regionally as required
Skills Needed
About The Company
We treat all of our residents as individuals. We care about their unique needs as well as their likes and dislikes, hobbies and past times. We make sure every one of our residents is provided with a completely personalised care plan; giving them dignity, choice and independence in a home from home environment.
Our reputation is built on more than 15 years of experience in care and we work hard to make sure that all of our homes provide a safe, homely and happy setting for residents – we want our homes to be their homes. This also means that all of our 30 homes are completely unique, designed to meet the individual needs of our residents and make the most of the home environment and its surroundings.
Each home has a dedicated team delivering round-the-clock care to meet the varying and often complex needs of our residents. We continually invest in our homes and this, as well as our rigorous quality and safety standards, enables us to ensure our homes meet our exceptionally high standards and deliver the best support and care to residents.
Company Culture
As a family run business, we treat our people like they deserve to be treated; with dignity, compassion and respect. The principles of equality and inclusion are at the heart of everything we do and we are committed to creating a workplace community where everyone is treated fairly and which is representative of the people that we support.
We work hard to create a caring and welcoming environment for our residents based on our core values of privacy, independence, dignity and choice. We do the same for our people; nurturing their talents and celebrating their uniqueness to create a diverse, inclusive workplace where there are opportunities for everyone to grow and thrive.
We want our people to be themselves; bringing their best self to work so that they can provide the best care. That’s why we have a dedicated training course in equality and inclusion for our teams and operate a fair and open recruitment process. We also offer competitive rates of pay, flexible working hours, free uniforms and a range of benefits.
And we want you to be part of our future, helping us to grow as a family and put our residents and team members at the heart of everything we do.
Desired Criteria
Required Criteria
* Proven experience in a business development, occupancy, or sales role within the care home sector or broader health and social care industry.
* Comfortable working autonomously, managing multiple sites, and travelling regionally as required.
* Deep understanding of the care market, including private and publicly funded pathways.
Closing DateSaturday 31st May, 2025
Contract Typefulltime
SalaryFrom £45,000.00 Yearly to £50,000.00 Yearly
Seniority level
* Seniority level
Not Applicable
Employment type
* Employment type
Full-time
Job function
* Job function
Business Development and Sales
* Industries
Hospitals and Health Care
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