The Head of Marketing role is offers a hybrid schedule. Candidates must be able to come in to our head office located at 40 High Street, Street, Somerset, BA16 0EQ at leas 2-3 days per week.
As the driving force behind marketing for the UK, ROI, and EMEA, you'll spearhead regional activation strategies for one of the world's most iconic brands. With a particular emphasis on direct-to-consumer (DTC) channels, you will localize global strategies to align with regional customer segments and ensure seamless, integrated marketing communications across every channel.
Partnering closely with global teams, you'll deliver seasonal assets precisely tailored to meet the unique needs of your markets. Every initiative will contribute to shaping the continued success and growth of the Clarks brand across your regions.
Consumer and trade marketing across demographic profiles.
Strong background with Commercial Marketing.
Digital Marketing and Media, PR and Shopping Experience is a plus.
Strong understanding of the full marketing mix, including trade and ecommerce marketing
Lead the development of UK, ROI & EMEA marketing strategy to build and deliver the Clarks global brand and business with consumers in the territory.
Deliver best Clarks consumer experience through all the touch points, from above the line and below the line, retail, wholesale and partnering with ecommerce marketing.
Ensure the Clarks brand has an aligned presentation across all channels, media and retail formats in UK, ROI & EMEA aligned with Global and Regional Strategies.
Accountable for delivering an holistic marketing approach; development of the brand driving desire and emotional consumer connection, while supporting the commercial teams with support to meet regional targets.
Provide strategic input into group marketing strategy and partner with regional commercial teams to deliver a consistent and relevant brand experience
Lead the development and execution of the UK, ROI & EMEA marketing strategy
To deliver the Clarks global brand strategy in the market.
To drive brand relevance, desire and business growth.
To ensure effective media and marketing investment plans.
Work with UK, ROI & EMEA leadership team to lead the brand and the team.
Lead the development of plans for each part of the marketing mix to ensure the Clarks brand has an aligned and best possible presentation across all channels and media including:
Social and Digital advertising
Retail marketing and service
Sales conference and trade marketing support
Marketing supporting for wholesale / distributor markets.
Lead the development of implementation plans for retail presence and retail marketing to ensure the Clarks brand has the best possible presentation across all retail formats in-line with the Global and Regional Strategies.
Seasonal VM and windows plan and execution based on global guidelines
Lead to develop and implement consumer retail events, trade events and support for sales conferences to bring brand world to life for trade and consumers
Ensure Clarks brand assets and marketing material are effective for UK, ROI & EMEA:
Achieves the marketing strategy, and enhance trading results
Drive alignment across marketing via media and commercial channels
Effectively adapted (language/size etc.) or developed locally (e.g. promotions, trading events)
Lead the UK, ROI & EMEA marketing team - developing capability of the team and ensuring the global brand strategy and seasonal plans are well understood and adopted
Develop a strong partnership within the global marketing team; representing UK, ROI & EMEA in marketing forums to make sure the strategy is aligned, and the brand is delivered using the best mix of global/local marketing execution:
Ensure UK, ROI & EMEA marketing challenges, strategy and seasonal marketing requirements are clearly defined and understood by Regional and Global Marketing.
Highly communicative and transparent of all marketing plans and activities to global marketing, regional marketing and cross-functional teams, including commercial partners.
Adopt global evaluation of agency performance to ensure consistency, best practice and cost efficiency.
Evaluate & report on marketing activity in UK, ROI & EMEA developing a simple set of key performance indicators.
Lead and oversee any regional creative and messaging, including the development of regional assets, ensuring those assets are on-brand and meeting all guidelines.
Leading the UK, ROI & EMEA marketing strategy and effective seasonal plan that delivers a global brand, integrates with seasonal product, retail and sales initiatives, delivers growth and a good return on investment. Excellent brand presentation and delivery of brand assets. Bring brand world to consumers via retail presentation and events.
Smooth marketing operations delivered on time and consistently well executed.
A high performing marketing team in UK, ROI & EMEA.
A strong UK, ROI & EMEA marketing strategy which responds to the on-going brand and commercial opportunities and challenges within the region.
Global marketing strategy and assets well understood and with a strong delivery across greater UK, ROI & EMEA.
Leading a highly motivated, efficient and effective marketing team that’s best in class.
Excellent, cost-effective suite of external agencies managed well in UK, ROI & EMEA.
UK, ROI & EMEA region is at the leading edge of marketing innovation and development within Clarks. Clarks are amongst the leading consumer brands in UK, ROI & EMEA.
Proven expertise in all areas of the marketing mix, maximising small marketing budgets.
Developing strategic marketing plans and seasonal execution plans.
Develop and deliver marketing operations processes.
Proven success as a Brand/Marketing Manager in a Regional or key Market role with a Global Consumer Brand.
Driving new marketing development.
Manage development and implementation of retail marketing communications events & materials
Knowledge of multi-channel delivery – retail, wholesale, digital etc.
Past experience developing advertising campaigns and creative assets.
Influencing at all levels, especially global and local management team.
Able to manage fairly big development projects.
Clarks, based in Somerset, England, has been at the forefront of innovative shoemaking since its foundation in 1825, when brothers James and Cyrus Clark made a slipper from sheepskin off-cuts. Sparking revolutions and defining generations, Clarks’ archive of over 22,000 pairs includes the inimitable Desert Boot and Wallabee – and a ground-breaking combination of invention and craftsmanship remains at the heart of what the brand does now.