Who We Are
The Foundrae Collection is more than jewelry. The pieces are modern heirlooms, ones that allow the wearer to express something of themself to the world. The Foundrae collection is intended to become part of the wearer, a second skin, to be an expression of identity and of personal values.
The collection is founded on a lexicon of archetypal, mythological and classical symbols with the intention of inspiring the wearer to take the wisdom passed down through generations and apply that to one’s own life. Foundrae is a reminder, one we wear against our hearts or on our hands, of our capacity for change and growth. When you wear one of these pieces, you are announcing to yourself and to the world that everything you want and everything you want to be is already inside you - all you have to do is claim it.
The Role
We are seeking an experienced and motivated Area Director to oversee the London Region, inclusive of retail and distribution operations. Reporting to the Senior Director of Retail, this leader will be responsible for driving sales, optimizing operations, cultivating community relationships, and ensuring excellence in client experience across FoundRae’s London stores.
The Area Director will serve as a key ambassador of the FoundRae brand and values—leading with integrity, inspiring teams, and executing both strategic and people-focused leadership to grow the London business. This includes oversight of regional distribution operations to ensure seamless receiving, fulfillment, and delivery aligned with FoundRae’s high standards of craftsmanship and service.
Key Responsibilities
Finance/Commercial and Operations
* Oversee sales performance across the London region, evaluating the needs and opportunities for growth
* Develop and implement short- and long-term strategies to maximize sales and client engagement
* Manage and monitor budgets, scheduling, and staffing coverage to ensure efficiency and operational excellence
* Ensure visual merchandising, inventory management, receiving, fulfillment, and store operations are consistently executed to brand standards
* Partner with fulfillment teams to maintain operational flow from receiving to final client delivery, ensuring accuracy and timeliness
* Collaborate with the Senior Director of Retail and cross-functional partners to support product launches, distribution efficiency, and retail initiatives
Client Experience & Community Engagement
* Elevate the in-store client journey, creating opportunities to surprise and delight clients
* Partner with store managers to design curated in-store events tailored to the London clientele
* Act as a brand ambassador in the local market, building relationships with key clients, stylists, editors, and community partners
* Develop and execute market-specific strategies to increase awareness, traffic, and engagement
* Represent FoundRae at London events, activations, and strategic partnerships
* Partner with the Senior Director to build CRM strategy for the London market
* Ensure execution of CRM and clienteling strategies in-store through follow-ups and goal setting
Talent & Leadership
* Lead, mentor, and inspire Store Manager, Operations Manager, and their teams to achieve business goals while upholding FoundRae values
* Partner with HR to recruit, interview, and hire top talent, building a strong pipeline for future roles
* Ensure effective onboarding and product training for all management hires in partnership with corporate team
* Provide consistent coaching, goal setting, and feedback; conduct regular touch bases and performance reviews with store and distribution leaders
* Address employee relations matters in partnership with HR, ensuring adherence to policies and fostering a culture of excellence and accountability
* Consistently spend time in stores and fulfillment operations leading and developing teams
* Champion professional development and cross-training opportunities across both retail and distribution functions
Qualifications
* Bachelor’s Degree preferred
* 7–10 years of retail management experience, with multi-site or regional oversight in luxury or fine jewelry strongly preferred
* Experience managing both retail and distribution/fulfillment operations
* Proven ability to lead, coach, and inspire high-performing teams in an entrepreneurial environment
* Strong financial acumen with experience managing P&L, budgets, and KPIs
* Demonstrated ability to build community engagement strategies and local partnerships
* Exceptional communication, interpersonal, and conflict-resolution skills
* Highly organized with the ability to manage multiple priorities and adapt to a dynamic environment
* Experience with POS and clienteling systems such as Shopify, Netsuite, Endear, and Gladly a plus