Senior Commercial Manager – Foodservice End User
Based from Crewe, with National Travel and opportunity to WFH
Ready to own and grow relationships with some of the UK’s most exciting out-of-home food brands? If you’re a commercially sharp, food‑manufacturing sales professional who understands what end‑user customers need (quality, consistency, service and margin), this is your chance to make a visible impact in one of our key trading areas.
THE ROLE
Following significant growth within Food Service as a whole, we are now looking for a Senior Commercial Manager to manage our Food Service "End User" customers. You’ll lead the day‑to‑day management of a portfolio of key "Food Service End User" customers, owning the commercial agenda end-to-end: sales growth, profitability, supply chain collaboration and new product development (NPD). Working closely with the Food Service Commercial Director and a cross‑functional business unit, you’ll build account plans that turn insight into sustainable growth for both us and our customers.
WHAT YOU’LL BE DOING
* Build and strengthen senior relationships with key national end‑user accounts across the UK (Restaurants, Pub Groups, QSR and wider hospitality).
* Deliver revenue and margin growth through robust account plans, forecasting, range reviews and commercial negotiations.
* Spot and convert new business opportunities while growing existing accounts through cross‑sell, upsell and NPD.
* Lead customer performance reviews and provide clear reporting and insight to senior stakeholders.
* Act as the internal and external “go‑to” for your accounts, aligning supply chain, production, NPD, technical and commercial teams to deliver brilliantly.
* Monitor market and competitor activity and translate trends into actions that protect and grow share.
* Champion category thinking to help shape the offer for mutual, long‑term gain.
* Travel nationally to meet customers and represent the business at relevant industry events.
WHO WE’RE LOOKING FOR
* 5+ years’ experience in a commercial sales / national account role within the UK food industry, ideally supplying foodservice end‑user customers (restaurants, pub groups, QSR and hospitality). Foodservice wholesale experience is a plus.
* A proven track record of delivering sales targets and profitable growth.
* Confident negotiator with excellent communication and stakeholder management skills.
* Commercially strong and numerate: comfortable analysing performance, pricing and market information.
* Self‑starter mindset with the curiosity to find opportunities and the drive to convert them.
* Strong knowledge of own‑label and branded propositions, and what customers look for in a supply partner (quality, consistency, service and value).
* National travel required; full UK driving licence.
* Strong IT skills (MS Office).
NICE TO HAVE:
* Frozen and/or chilled experience; savoury pastry / sweet bakery category knowledge.
* Experience with category management principles and applying them in customer discussions.
* Exposure to strategic partnerships, costing models and regular NPD pipelines.
* Experience supplying major out‑of‑home high street brands and QSR operators.
YOUR STYLE:
* Entrepreneurial, energetic and comfortable working at pace.
* Resilient and determined, with the confidence to handle ambiguity and turn it into action.
* High integrity, trusted by colleagues and customers.
* Personable and credible with stakeholders at all levels.
Why Join Us?
At The Compleat Food Group, we believe our people are the heart of our success. That’s why we offer a wide range of benefits designed to support your lifestyle, wellbeing, and career growth:
Financial & Lifestyle Benefits
* Competitive Car Allowance
* Company Bonus Scheme recognising performance and contribution
* Salary Sacrifice Schemes - including Electric Vehicles, Home & Tech, Cycle to Work, and SMART Pension
* 33 days’ annual leave (including bank holidays) with the option to purchase extra
* Holiday Discounts Available via our online retail discount platform
* Access to enhanced retail discounts online and in-store
* Free product handouts across our sites, so you can sample and enjoy our delicious products first hand
* EV charging points - available at selected sites
Health & Wellbeing
* 24/7 access to GroceryAid for free financial, emotional, and practical support
* Physical Wellbeing Hub - free on‑demand exercise programmes, online classes and multiple gym discounts
* Free diet & nutrition advice with access to thousands of meal plans and healthy recipes
* Online wellbeing support - from mindfulness to lifestyle resources
* Financial wellbeing tools - including mortgage calculators, budgeting tools, and financial aid
Career Growth & Development
* Access to a personalised online learning platform (LMS)
* Formal and informal training opportunities tailored to your role
* Performance Development Plans and regular Career Conversations
* Industry leading company Mentoring Scheme to add depth and really support your career journey
* Recognition through Club Compleat rewards portal
Community & Culture
* 2 paid volunteering days per year to give back to causes that matter to you
* Charity initiatives and fundraising events
* Team socials to connect and celebrate together
* Employee networks & support groups - including Women @ Compleat
* New baby gift for new parents
EEO Statement
The Compleat Food Group fosters an inclusive, respectful culture where everyone feels safe, supported, and valued. We welcome diverse talent, knowing it drives exceptional results and a better workplace. We are committed to Fairness, Equity, Inclusivity, and Respect, we ensure all colleagues can thrive by bringing their whole selves to work. As an equal opportunity’s employer, we provide all the support you need to succeed. Contact us with any questions about Diversity & Inclusion or accessibility during the application process.
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