Company description
We are the ROI agency, apositionwe haveproudlyheld trueto since 2005. Our more than 6,000specialistsacross95marketsofferunparalleledcapabilitiesinMedia,Data,Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’businesses.
Over the years, we have evolved our definitionof ROI, as it has changed with the ever- complicatedcommunicationslandscape.ROI isnolongersimplyaboutthemost efficient planning, buying and reporting of media.
Yes,ROIisaboutdeliveringReturnonInvestment;butit’salsoaboutgoingbeyondtodelivera
ReturnonImaginationandmoreintegratedexperiencesthatinspireGrowth.Top-linegrowth
forourclients’businesses,growthforourpeopleandgrowthforourculture.
Poweredbyourbest-in-classproprietarytoolsanddata,ourworkspansthefullspectrumof media communications, from analytics, data and technology to performance marketing, content and superior trading.
ThisbreadthmeanswedeliverInsightthatliesattheintersectionofconsumer,category,and brand, attributing every budget to stronger business outcomes.
Itmeanswedelivermorecreativemediasolutionsthatbringtogetherbest-in-classstrategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.
Itmeansweadoptnewdataanalyticsandvalueoptimisationtechniqueswhilebuilding
relationshipswithsomeoftheworld’smostexcitingstart-ups.Weleverageover30yearsof media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.
AtZenith,weultimatelyseekoutamoremeaningfulkindofROI. Ouruniquewayofthinking inspiresgrowth for some of theworld’s leadingbrands,includingCoty,Electrolux,Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt,TikTok and Verizon.
Overview
Your Role as Paid Social Director
As the Paid Social Director for H&M, you will have senior strategic, operational and activation ownership of paid social across H&M’s largest global region. You will be responsible for defining the regional vision for paid social and driving best in class performance at scale.
You will lead a London based team of three Paid Social specialists, supported by delivery and activation resources in PGD India, ensuring seamless collaboration, clear ways of working, and consistently high standards across strategy, execution, and reporting.
This role sits at the intersection of strategy, leadership, and commercial accountability, with responsibility for translating H&M’s brand and business objectives into impactful, full funnel paid social programmes across multiple markets.
Responsibilities
Key Responsibilities
Strategic Leadership & Client Partnership
* Own and lead the regional paid social activation and strategy for H&M’s largest region, aligning local execution with global frameworks while responding to regional business priorities.
* Act as the senior paid social lead on the account, building strong relationships with senior H&M stakeholders and representing paid social in high level performance discussions.
* Translate complex business and brand objectives into clear, scalable paid social roadmaps across key platforms.
* Champion innovation, testing, and new opportunities across platforms, formats, and audience strategies.
Team & Resource Leadership
* Line manage, coach, and develop a team of Paid Social specialists in London, supporting career progression, performance, and wellbeing.
* Oversee and integrate PGD India resources, ensuring clear briefs, efficient workflows, and consistent quality of output across markets.
* Set clear standards for strategic thinking, execution, and communication across the full team.
* Foster a collaborative, high performance team culture aligned with Zenith’s leadership principles.
Performance, Investment & Measurement
* Own regional investment oversight, including forecasting, pacing, and performance evaluation across multiple markets.
* Ensure robust fullfunnel measurement frameworks are in place, with a clear focus on effectiveness, efficiency, and business impact.
* Lead performance narratives, delivering clear insights and recommendations that support confident client decisionmaking.
* Drive continuous improvement through structured testing, learning agendas, and optimisation best practice.
Cross Functional & Global Collaboration
* Work closely with channel leads across Search, Programmatic, and Cross-Channel Performance to deliver integrated performance strategies.
* Collaborate with global H&M and Zenith teams to share learnings, align on best practice, and influence wider paid social frameworks.
* Partner with creative and platform teams to shape creative strategy, testing approaches, and innovation at scale.
Governance & Excellence
* Set and uphold best-in-class standards across paid social strategy, activation, reporting, and operational governance.
* Ensure brand safety, platform compliance, and process excellence across all markets.
* Continuously refine ways of working between London, PGD India, and external partners to improve efficiency and impact.
Qualifications
What You’ll Bring
* Extensive experience leading large-scale paid social accounts, ideally within retail or fashion and across multiple markets.
* Proven experience operating at director level, owning strategy, investment, and senior client relationships.
* Strong people management experience, including leading onshore teams and offshore delivery models.
* Deep expertise across major paid social platforms (Meta, TikTok, Pinterest, Snapchat) with a full-funnel mindset, with a focus on performance campaigns.
* Strong commercial acumen, with confidence in forecasting, performance evaluation, and strategic investment decisions.
* Excellent communication and storytelling skills, with the ability to influence senior stakeholders.
* A collaborative, solutions-focused leadership style and a passion for innovation and continuous improvement.
Why This Role Is Exciting
You’ll play a pivotal leadership role on one of Zenith’s most important global accounts, shaping how paid social drives growth for H&M’s biggest region. With access to Zenith’s full Performance ecosystem, global delivery teams, and advanced analytics capabilities, you’ll have the scale and support to deliver work that is strategic, innovative, and genuinely impactful.
Hiring Process
Two stage interview process, including a strategic response to brief presentation.
Additional information
Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;
* WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
* REFLECTION DAYS – Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
* HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
* FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
* FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
* GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based four days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
#J-18808-Ljbffr