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Regional sales manager

Walsall (West Midlands)
ASSA ABLOY
Regional sales manager
Posted: 16 February
Offer description

Can you bring your negotiation skills to our Sales team based in UK, where you can enjoy a collaborative culture that empowers you to build a career you can be proud of.

What you would do as our Regional Sales Manager (South England)

As our Regional Sales Manager you will drive the growth of the HKC portfolio across your territory by developing and executing effective sales strategies that increase revenue and expand our customer base. You will be responsible for achieving net sales targets, generating new business, and delivering account activities on time and within budget. A key part of the role includes building strong customer loyalty while proactively gathering market intelligence to shape future sales opportunities and maintain a competitive edge.

You would also:


• Plan and implement the territory sales strategy in alignment with HKC Sales leadership to drive business growth.


• Manage, develop and motivate key accounts while acquiring new installers and securing new business opportunities.


• Achieve monthly, quarterly and year to date sales targets through consistent prospecting and timely follow up on all enquiries.


• Gather and report market intelligence, monitor competitor activity, and maintain accurate CRM records and sales forecasts.


• Support installers with sales training, product demonstrations, and participation in events, exhibitions and other promotional activities.

The skills and experience you need
We are looking for someone who:


• Has strong relationship‑building skills and a proven track record of meeting sales objectives in a results‑driven B2B environment.


• Has demonstrated sales success, including achieving targets, delivering growth and maintaining high levels of call activity.


• Has strong understanding of trade and B2B markets, with desirable (but not essential) knowledge of electronic intruder systems and construction procurement.


• Has experience working with electronic security systems and developing both internal and external commercial relationships.


• Has a background in a commercially focused environment, with the ability to understand customer buying habits and adapt to market trends.

What we offer

We're passionate about providing amazing opportunities and benefits, so you can continue and progress a lifelong career with us – here's what we have to offer:


• Learning and career development opportunities, whether it's online learning, management training or enhancing your skills.


• A competitive salary and incentive scheme.


• Variety of benefits including Holiday Flex, Cycle 2 Work, attractive company pension, discount portal, recognition scheme and wellbeing program… to name just a few

We review applications regularly, so don't wait

We are building diverse, inclusive teams, and encourage applications from everyone who can see themselves working with us. Just set up your profile and apply here.

To make sure your personal data is safe, we don't look at any applications sent by email or post. If you have any questions about the role or the process, email Nadia Aslam, Recruitment Business Partner at .

Let's create a safer and more open world - together

To find out more about us, visit

We are the ASSA ABLOY Group

Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it's important to us to have diverse, inclusive teams, and we value different perspectives and experiences.

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