Head of Marketing - Experiences (12 months fixed term contract)
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Why CAVU?
At CAVU, our purpose is simple: to make airport travel seamless and enjoyable for everyone. Every day is about creating better journeys and experiences. Our portfolio spans world‑class airport lounges, digital platforms, and revenue‑accelerating technology that power airports and partners worldwide. Whether we’re building better passenger experiences or helping airports grow, our teams are united by one goal – to create smarter solutions that move people and businesses forward.
The role
The Head of Marketing – Experiences is a key leadership role within CAVU, responsible for developing and delivering the global B2C marketing strategy for the Experiences division. Reporting to the Brand & Creative Director, this role drives brand awareness, customer acquisition, and guest engagement across CAVU’s portfolio of airport lounge brands — notably Escape Lounges — across AMER, EMEA, and APAC. The role balances strategic vision with hands‑on execution, leading consumer-facing campaigns to drive both turn‑up guest volumes and pre‑book reservations, working closely with Performance Marketing, CRM, Growth, and Commercial teams. This pivotal role shapes the global brand presence of CAVU’s Experiences business and ensures consistent, world‑class marketing delivery.
Key responsibilities
1. Lead the global B2C marketing strategy: develop and execute the overarching marketing strategy for CAVU’s Experiences division, ensuring a unified global approach to brand positioning, awareness, and demand generation across all regions and customer touchpoints.
2. Drive lounge awareness and turn‑up guests: design and implement in‑terminal and destination marketing initiatives to drive spontaneous lounge visits; deliver compelling brand communications and advertising that increase visibility and consideration among airport travelers.
3. Grow pre‑book reservations: collaborate closely with the Performance Marketing and CRM teams to optimise digital marketing campaigns that drive pre‑book lounge reservations; ensure seamless integration of brand and performance marketing activity to maximise conversions.
4. Brand stewardship and creative excellence: champion the Escape Lounges brand globally, ensuring a consistent and premium brand experience across every market and channel; partner with key stakeholders in the Brand & Creative team to deliver engaging campaigns that reinforce CAVU’s positioning as a leader in airport experiences.
5. Leadership and team development: lead, mentor and develop a small but high‑performing team comprising a Marketing Manager and Social Media Manager; foster a culture of creativity, accountability, and results, ensuring effective campaign delivery across all regions.
6. Cross‑functional collaboration: work collaboratively with the Growth and Commercial teams within the Experiences division to align marketing activity with business objectives; partner with the Performance Marketing, CRM, and Data teams to drive insight‑led decision making and performance optimisation.
7. Campaign performance and market insight: monitor, analyse and report on the effectiveness of marketing campaigns; use data to inform continuous improvement; maintain a deep understanding of traveler behaviour, competitive activity, and market trends to refine marketing strategy and execution.
Knowledge, skills and experience
Knowledge
* Strong understanding of consumer marketing principles, including brand management, campaign planning, and performance measurement.
* Knowledge of the travel, hospitality, or leisure sectors, ideally within multi‑location or service‑based brands.
* Understanding of digital marketing channels, including CRM, paid media, social, and in‑terminal activation.
* Familiarity with cross‑functional collaboration between Brand, Performance, and Growth teams.
* Awareness of global marketing trends and consumer insights relevant to travel and airport experiences.
Skills
* Strategic thinker with the ability to translate business objectives into compelling consumer marketing strategies.
* Strong leadership and people management skills, with experience leading small, agile teams.
* Creative mindset with excellent storytelling, campaign development, and brand‑building abilities.
* Strong analytical and data interpretation skills to evaluate campaign effectiveness and optimise performance.
* Excellent communication and stakeholder management skills across global, cross‑functional teams.
* Highly organised and adaptable, with the ability to balance strategic planning and hands‑on execution.
Qualifications & experience
* Proven track record in a senior consumer marketing role with responsibility for brand and campaign strategy.
* Experience managing marketing for consumer‑facing brands across multiple markets or regions.
* Demonstrable success in driving brand awareness, footfall, and conversion through integrated marketing campaigns.
* Background in travel, hospitality, retail, or lifestyle sectors desirable.
* Experience collaborating with performance marketing, CRM, and commercial functions to deliver measurable outcomes.
* Degree‑level education in Marketing, Business, or a related field; CIM or equivalent professional qualification desirable.
Benefits
* 25 Days Holiday, increasing 1 day per year with service (up to 28 days)
* Option to buy up to 10 more days annual leave, plus 4 flexible bank holidays
* 10% Company Pension
* Annual Bonus Scheme
* On‑site Gym
* MediCash Scheme
* A host of flexible benefits & discounts – including up to 50% off CAVU products such as Escape Lounges and Airport Parking
* Rail and retail discounts
* 2 paid volunteering days per year
* Access to internal events calendar including wellbeing and ID&E activities
* Formal and informal development opportunities, including mentoring and learning grants
* Enhanced parental leave (T&Cs apply)
Inclusion & Diversity
At CAVU, Inclusion, Diversity & Equity are at the heart of who we are. We’re proud to be an equal opportunities employer and we celebrate individuality. If you’re excited about this role but don’t tick every box, please still apply – we’d love to hear from you. We’re also committed to providing reasonable accommodations for individuals with disabilities throughout the recruitment process.
Are you ready to reach new heights? Apply now to join CAVU.
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