📱Product Marketing Manager - App Team
📍Central London - Hybrid
💷£70,000-£75,000 Basic + 10% bonus
⏳Full-time
⏱️ASAP start
🌟 An amazing opportunity for an experienced, consumer obsessed Product Marketing Manger with strong app experience to join this well-known media giant based in central London who are one of the biggest producers of content globally with a user/follower base of over 150M.
🚀 The Mission
Help shape how their app is discovered, understood, and adopted.
You’ll own off-platform acquisition, feature marketing, and go-to-market strategy making sure every feature launch and campaign resonates with users and drives measurable growth.
✨ What You’ll Do:
🔎 Off-Platform Acquisition
* Lead paid campaigns across Meta, Google App Campaigns, Apple Search Ads, TikTok, and programmatic.
* Manage budgets & targets (CAC, ROAS, D7/D30 payback, LTV).
* Run creative testing across formats & channels.
* Optimise App Store & Play Store listings (ASO + conversion experiments).
* Own campaign measurement with MMPs (AppsFlyer).
📢 Feature Marketing & Go-To-Market
* Develop positioning & messaging for new and existing features.
* Build go-to-market plans across paid, owned, & earned channels.
* Write compelling copy for app updates, release notes, store pages & campaigns.
* Partner with Product, Design, Editorial & PR for aligned launches.
* Track adoption & awareness, refining strategies to boost usage.
💡 Awareness, Education & Engagement
* Translate technical features into user benefits with storytelling, tutorials & campaigns.
* Drive in-app discovery via push, banners & newsletters.
* Collaborate on onboarding flows (narrative & messaging).
* Build case studies & proof points to deepen engagement.
📊 Insight & Measurement
* Maintain a clear marketing scorecard (installs, CAC, ROAS, feature awareness, adoption, retention).
* Analyse data in Mixpanel/Amplitude & deliver actionable insights.
* Feed learnings back into acquisition & feature strategies.
🤝 Partnerships & Campaigns
* Develop creator partnerships, cross-promotions & seasonal campaigns.
* Amplify brand moments on & off platform.
💼 This is a career-defining opportunity for someone passionate about growth, storytelling, and data-driven marketing.
📩 Ready to make an impact? Apply today!