Key Responsibilities
* Campaign Strategy & Execution
o Develop and manage paid social media campaigns for all properties within the group (hotels, spas, restaurant).
o Collaborate with sales and marketing team to align advertising goals with business objectives.
o Manage budgets, bidding strategies, and A/B testing to optimize ad performance.
* Content & Creative Collaboration
o Work with designers, copywriters, and photographers to create visually stunning and conversion-focused ads.
o Ensure messaging is tailored to the target audience of each business unit while remaining on-brand.
* Performance Analysis & Reporting
o Monitor KPIs including CTR, ROAS, CPC, and conversions.
o Deliver monthly performance reports and actionable insights to Head and Marketing and Sales Director
o Use data to refine targeting, creative strategy, and spend allocation.
* Audience & Platform Management
o Manage custom audiences, retargeting lists, and lookalike audiences.
o Stay updated with platform changes, trends, and algorithm updates.
o Define and build customer personas for each property.
* Collaboration & Communication
o Coordinate closely with the broader marketing and sales team
o Collaborate with Digital marketing company to make sure that Google Ads and Social ads align and work towards the same goals / messaging
Requirements
* 2+ years’ experience in paid social media advertising (hospitality experience preferred).
* Proven success managing large budgets across Meta, TikTok, and other paid social platforms.
* Strong understanding of ad performance metrics, pixel tracking, and audience segmentation.
* Experience with tools such as Meta Ads Manager, Google Analytics, and other attribution platforms.
* Creative mindset with a keen eye for luxury branding and storytelling.
* Excellent communication and organizational skills.
* Ability to manage multiple campaigns and deadlines across several properties.
Desirable, not essential
* Experience marketing for luxury/lifestyle brands.
* Familiarity with restaurant and spa marketing trends.
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