Role Purpose
Drive the planning and execution of creative, effective acquisition campaigns. Work in cross-functional squads to deliver targeted, measurable campaigns that attract new customers and support commercial growth.
Main Responsibilities
1. Develop and execute acquisition strategies across digital and traditional channels, ensuring alignment with brand and commercial goals.
2. Create campaign briefs and manage end-to-end delivery of acquisition campaigns, including paid social and digital display, working with internal colleagues and external partners.
3. Use data and analytics to identify target cohorts and optimise campaign performance.
4. Ensure all acquisition activity complies with relevant regulatory and brand guidelines.
5. Develop test-and-learn approaches for new acquisition channels and campaign formats, sharing learnings across the team.
6. Collaborate with Product, Commercial, and Data teams to ensure acquisition activity is insight-led and cost-effective.
7. Partner with the Brand & Digital Marketing, Digital and Product teams to ensure acquisition messaging is consistent and compelling across all customer touchpoints.
8. Focus on key acquisition KPIs, providing recommendations for continuous improvement.
Knowledge, Skills & Experience
Knowledge:
9. Deep understanding of customer acquisition strategies and best practices across digital and traditional channels.
10. Strong grasp of the telecoms, utilities, or other consumer-facing sectors, including regulatory and compliance considerations.
11. Familiarity with data analytics tools, CRM systems, and campaign management platforms.
12. Awareness of competitor activity, market trends, and emerging acquisition channels.
Skills:
13. Creative campaign development and test-and-learn mindset.
14. Advanced analytical interpretation skills, with the ability to translate insights into actionable plans.
15. Excellent commercial acumen, ensuring cost-effective acquisition.
16. Strong project management skills, able to deliver multiple campaigns simultaneously to tight deadlines.
17. Exceptional communication and stakeholder management skills, including agency and supplier relationship management.
18. Ability to influence and collaborate effectively within cross-functional squads.
Experience:
19. Significant experience in customer acquisition marketing, ideally in an in-house environment.
20. Proven track record of delivering successful acquisition campaigns within strict budget parameters.
21. Experience managing external agencies, partners, and suppliers.
22. Demonstrated ability to use data and analytics to optimise campaign performance and report on KPIs.
23. Experience working in agile, cross-functional teams.
Behaviours / Values Fit:
24. Results-driven, commercially minded, and collaborative.
25. Comfortable challenging the status quo and bringing new ideas.
26. Focused on delivering for customers and the business.
27. Adaptable, resilient, and able to work at pace in a fast-changing environment.
Be Yourself. Make an Impact. Join Us.
As a recognised Top 50 Inclusive Employer in the UK, we believe that diversity fuels innovation and success. We’re committed to building a workplace that reflects the communities and customers we serve. At TalkTalk, inclusion is part of our DNA – we’re all 100% human, and we’ve created a culture where you can truly be yourself.
We’re not your traditional 9-5. We’re a dynamic, flexible workplace, and we’re excited to hear how you like to work. Whether you thrive in collaboration, focus better at home, or prefer a bit of both – let’s make it work.
What We Offer
28. Flexible hybrid working – with a minimum of 50% office presence to support teamwork and connection
29. Collaborative office spaces designed for creative thinking and innovation
30. Free on-site parking at our offices
31. Generous holiday package – 25 days annual leave, 3 wellbeing days, and your birthday off (plus the option to buy up to 10 more days!)
32. Private healthcare for all employees
33. Competitive pension scheme and performance-related bonus opportunities
34. Free broadband for all employees
35. Life event gifts – celebrating milestones like marriages and births
36. Inclusive employee networks – open to all, supporting peer connection and thought-provoking conversations
37. Salary sacrifice scheme – save on dental, gym, and more
38. Big retail and leisure discounts
39. 3 paid volunteering days a year – because making a difference matters to us too