Job Description
We are looking for a dynamic, creative and detail-oriented Marketing Campaign Specialist to plan, deliver and optimise impactful campaigns that support our brand, commercial and customer goals. Working closely with our in-house teams, this role is hands-on and highly collaborative, playing a key part in bringing exciting exclusive collaborations to market and delivering best-in-class campaigns.
The chosen candidate will play a pivotal role in driving awareness, and sales performance for premium dental products through both digital and offline strategies, operating at the heart of strategy, execution, and cross-functional collaboration. The ideal candidate brings strong marketing experience and good level of expertise with data, and a proactive, commercial mindset.
Job Responsibilities:
The role holder will be expected to be responsible for the following:
* Campaign Planning & Execution
* Lead the end-to-end delivery of integrated marketing campaigns, from concept to analytics.
* Collaborate with internal teams across digital, creative, product, and category management.
* Manage timelines, content needs, creative briefs, and asset delivery to ensure smooth rollout.
* Exclusive Collaborations
* Help launch and promote exclusive supplier and manufacturer partnerships.
* Craft compelling campaign stories that bring these collaborations to life across relevant channels.
* Content & Creative Coordination
* Brief and work directly with our in-house creative team to develop campaign assets (digital, print, email, social, etc.).
* Ensure all campaign content is aligned with brand guidelines, tone of voice, and strategic messaging.
* Channel Activation
* Coordinate multi-channel campaign execution across email, web, social media, print, events, and internal platforms.
* Work closely with the digital team to optimise channel use and messaging.
* Performance & Insight
* Monitor campaign performance using key metrics (e.g. reach, engagement, leads, conversions).
* Produce campaign wrap-up reports with clear insights and recommendations for continuous improvement.
* Stakeholder Management
* Partner with internal stakeholders including category managers, product teams and sales to align objectives.
* Support marketing input into cross-functional initiatives and product launches.
This role is extremely varied; therefore, the job description is not exhaustive and the role holder will be required to participate in other duties as required by the business.
Job Skills & Experience Required:
To succeed in this role, you will need the following:
Qualifications:
* 4+ years' experience in marketing, with a focus on campaign planning and delivery.
* Excellent organisational skills and attention to detail.
* Strong written and verbal communication skills, with confidence to brief and challenge where needed.
* Background in B2B, healthcare, retail, or distribution. (desirable)
* Familiarity with CRM, CMS, and email platforms.
Experience:
* Solid understanding of multi-channel campaign execution.
* Ability to analyse and report on performance data to drive improvements.
* Experience working in fast-paced, collaborative environments.
* Experience working on manufacturer-led or exclusive brand collaborations.
Henry Schein is committed to the principle of equal opportunities in employment in all spheres of its operation. Henry Schein UK Holdings strives to operate a policy of equal opportunity and not discriminate against any person gender, race, colour, nationality, ethnic or national origin, religion, sexual orientation, marital status, disability, age or any other characteristic protected by law.